Instructions for editing messages on Facebook

An important skill in handling Facebook Marketing is editing and sending messages. In this guide, I'll show you which tools are available to you and how to use them effectively to design your messages. You will learn step by step how to personalize texts, insert images and buttons, as well as utilize other functions to optimize your communication.

Main Insights

• Messages can be designed attractively with various media and formatting options.
• There are many features such as texts, emojis, images, and buttons that increase engagement.
• Personalized and interactive messages promote customer loyalty.

Step-by-Step Guide

1. Accessing the Automation Tools

First, you need to access the automation options in your Facebook Marketing tool. Click on "Automation" to enter the area where you can create and edit your flows.

2. Creating a New Flow

Now, go to your flow folders. Select the "courseflows" folder and click on "new Flow". Then choose "start from scratch" to begin with a new flow. For example, name your flow "Flow Number 7".

3. Adding a Trigger

Now add a trigger. For example, you could use a landing page as a trigger to send a message. Click on the corresponding option for basic functionality.

4. Creating a Message

Start creating your message. You have the option to insert text. The maximum character limit is 2000 characters. Instead of using long text fields, consider using links to refer users to more detailed information on your website.

5. Adding Emojis

To liven up your messages, you can add emojis. Scroll through the available emojis and select those that best support your message. However, be careful not to use too many emojis, as this may block the message.

6. Creating Quick Replies

A great feature is adding "Quick Replies". This allows users to easily click on predefined response options instead of typing their responses themselves. This promotes faster interaction.

7. Multiple Text Messages

You can also send multiple text messages in succession. Add another text field to provide initial information, followed by additional information in the second text field.

8. Inserting Images and Gallery

To enhance the visual appeal of your message, you can add images. Click on "Image" and upload an image or insert a link to an image. You can also create galleries that allow users to scroll through different images.

9. Adding Buttons

A button is an effective way to prompt your users to take action, such as completing a purchase. Add a button by selecting the "Open Website" option and setting the text for the button, such as "Buy Now".

10. Audio and Video messages

You can also enhance your messages with audio or video content. These formats can help establish a personal connection with the users.

11. Insert delays

To give your bots a more human touch, you can insert delays between messages. This gives users the feeling that the bot is actually "typing".

12. Request user input

Allow users to input information. For example, you can ask for their phone number or provide a free text field where they can enter their wishes or questions.

13. Use dynamic content

For advanced users, there is the option to customize dynamic content. This can be very useful to further personalize messages and address specific user requests.

14. Set up notifications

Finally, you can set up notifications for specific actions within the flow, so you will always be informed about current interactions. This improves your response times and tracking of requests.

Summary

In this guide, you have learned how to effectively edit and customize messages on Facebook. You have become familiar with the various tools and features available to make your messages more attractive and interactive. With the right techniques, you can significantly increase user engagement and effectively achieve your marketing goals.