Advanced growth tools for Facebook: Comments, JSON, and Chat

In this tutorial, I'll show you how to properly utilize advanced Growth Tools on Facebook. We will specifically focus on the Facebook Comments Tool, JSON Customer Chat, and other important features that will help you optimize your marketing strategy.

Main Insights

• Automated responses can increase user engagement.
• JSON integrations allow for personalized customer interaction.
• Customizing Facebook chat windows can enhance user experience.

Step-by-Step Guide

1. Introduction to Growth Tools

We will start by accessing the latest categories of Growth Tools. Click on "New Growth Tools" in your dashboard to access the five available options: Facebook Comments 2.0, Facebook JSON Customer Chat, Referral, and Facebook Shop Message. Let's mainly focus on the first option - Facebook Comments 2.0.

2. Setting Up Facebook Comments 2.0

Click on "Facebook Comments". This feature allows you to generate automated responses. This means that when someone leaves a comment on one of your Facebook posts, a message will be automatically sent to that person.

You have the option to apply these automations to specific posts or all posts on your Facebook page. I recommend choosing the option for all posts to maximize effectiveness.

3. Settings for Comment Responses

If you have selected all posts, you can now set whether only the first comments should be tracked. By enabling this function, only the person who left the first comment will receive a response. I am more in favor of tracking all comments as it helps generate more interaction.

4. Keyword Filtering

Another useful feature is excluding comments with specific keywords. For example, it may be useful to exclude comments containing the phrase "Does not want." This means that only the desired comments will trigger in terms of your response message.

5. Customizing and Enabling Replies

Now you can customize the message that will be sent according to your wishes. For example, you could write: "Hello [Name], thank you for your comment! Can I help you with anything?" After creating your message, click "Publish" to activate the settings.

6. Facebook JSON Customer Chat

Next, let's look at the JSON Customer Chat Tool. This is an integration that you can set up in your Ads Manager. You can directly integrate the required code into the JSON field of your Facebook ad to send customized messages.

7. Installing the Customer Chat

To integrate the chat on your website, go to "Facebook Customer Chat" and install the JavaScript snippet. Upload the code to the header of your website so users can communicate with you directly via Messenger.

8. Customizing the Chat Window

You can customize the appearance of the chat window to suit your brand. You can adjust colors and design to match your brand, and set up a welcome message for logged in and not logged in users.

9. Activating the Chat

Once all settings have been made, click on "Activate and Check". The chat function is now live and ready for interaction.

10. Messenger Referral URL

The Messenger Referral Tool allows you to create specific URLs that you can share with others. When someone clicks on this link, the person will be directed to your messenger directly, and you can send an automated message.

11. Facebook Shop Message

The last tool we will cover is the Facebook Shop Message. This feature sends automatic messages when someone writes on your Facebook shop.

Summary

In this tutorial, you have learned how to effectively use various growth tools from Facebook. From automated responses to comments, personalized JSON messages, to integrating customer chat on your website - these tools can significantly improve interaction with your target audience.