Facebook Marketing: Successfully running a conversion ad

In today's digital world, Facebook Marketing is an essential tool for companies looking to reach their target audiences and generate Conversions. In this tutorial, you will learn how to create a Conversion advertisement in the Facebook Ads Manager. This type of advertising aims to promote specific actions by users, such as purchasing a product or registering for a service. Simply follow the next steps to set up your Conversion advertisement and achieve your marketing goals.

Key Takeaways

• Creating Conversion advertisements requires a clear campaign name, a specific ad category, and setting a Conversion event.
• A Custom Conversion allows you to specifically track which Conversions are generated by your ad.
• Defining the target audience, budget, and placements is important to create a successful Conversion advertisement.

Step-by-Step Guide

To launch your Conversion advertisement, start by opening the Ads Manager.

First, navigate to the right side of your screen and find the "Conversions" option. Click on it to proceed.

You have now reached a point where you can either select your campaign or create a new campaign. Scroll down and click on the name of the campaign you wish to edit.

Here, you can give your campaign a specific name. For example, name your campaign "Conversion Campaign" to immediately recognize its purpose.

Also, name your ad group, such as "Conversion Ad Group." It is important that the names make sense to you and help you manage the campaigns effectively.

After setting the names, click "Next" to proceed to the next step. In this step, you will see the campaign name again and have the option to select the specific ad category, if applicable.

For Conversion advertisements, the booking type is set to auction, and the campaign objective should be set to "Conversions" as this is your main goal.

To run Conversion advertisements, it is essential that you have defined a Custom Conversion. This means you must have predetermined which specific Conversions you want to track.

Let's say you have defined a Custom Conversion for a purchase. Assuming the value of a purchase is 50 euros and your advertising budget is 40 euros, calculate how much profit you will make from this action.

Scroll down and click "Next". You will now have the option to select the Conversion event. Here, choose the "Purchase" event if you want to track purchases.

Proceed further down to set your target costs. For example, you can say that you want to spend a maximum of 40 euros per Conversion. This ensures you make a profit of 10 euros per purchase.

Now you can set your budget and schedule for ad placement. Here, you need to consider how much you are willing to spend on advertising daily.

Finally, define your target audience. You can add all relevant data here to reach users who are most likely to engage with your ad and convert.

Next, proceed to the next step where you can create your ad yourself.

Make sure that when defining your ad group, you select the respective conversion event. In this example, it was "Purchase".

It is advisable to create multiple conversion events since you have various options available that are specifically tailored to your product or service.

This way, you can make differentiated evaluations and analyze how many conversions have actually taken place and how they impact your profit.

That's it for this video. I hope you were able to gather valuable information on creating a conversion ad and can now start on your own.

Summary

In this guide, you learned how to run a conversion ad on Facebook by being guided step by step through the process in Ads Manager. You learned the importance of defining specific custom conversions and how to set your budget and target audience correctly.