There are many ways to find and use exciting and relevant keywords for your YouTube videos. In this guide, you will learn how to ensure that your videos are seen through targeted research and creative approaches. It's not just about what you find interesting, but also about what your potential viewers are actually searching for.
Key Takeaways
- Using significant keywords is crucial for the visibility of your videos.
- You shouldn't generate keywords just from your head; find out what people are actually searching for.
- A clever combination and creative design of your titles can significantly increase the click-through rate.
Step-by-Step Guide
1. Performing a YouTube Search
The first step is to go directly to YouTube and search for keywords. Simply enter a keyword like "Sewing" and look at the suggested search queries. These suggestions are based on users' most common search queries and provide you with effective guidance.
Terms like "Sewing for Beginners" or "Learning to Sew" are valuable hints about topics that are of interest in the community. Consider these terms as sources of inspiration for your next videos.
2. Combining Keywords
Once you have a list of keywords, think about how you can combine them. An example would be using "Learning to Sew for Beginners" as the title for your video. You can add a specific keyword, such as "by Hand," so the title becomes "Learning to Sew for Beginners by Hand."
Craft the title as appealing as possible, for example, by phrasing it as "Learn Sewing in Just 5 Minutes." Titles like these can increase the click-through rate as they appear more specific and interesting to viewers.
3. Using Keywords in the Text
Also, use the collected keywords in the description of your video. Include specific terms like "Learning to Sew" or "Sewing for Beginners" in the body of your description for musicians or users who enjoy sewing by hand.
However, avoid using irrelevant keywords that do not match your video, as this can diminish your engagement.
4. Alphabetical Keyword Research
A practical trick: also search for letters of the alphabet. For example, type "Sewing A" or "Sewing B" into the YouTube search to discover more relevant videos and keywords.
This alphabetical method allows you to systematically work through the search results and gather potential video ideas.
5. Using Keyword Tools
Leave YouTube and use services like Keyword Tool. Here you can set the language to German and search for keywords. Enter "Sewing" and find out what questions people have about it.
This is a great way to refine your targeted audience outreach and understand what moves them.
6. Analyzing the Most Popular Videos
Take some time to analyze various channels on YouTube related to your topic. Search for "Sewing" and filter the results by popularity.
Check out which video formats and titles are performing well to gather ideas and identify trends. By learning from the most popular videos, you can further develop your own strategies.
7. Using the Keyword Planner in Google Ads
Another extremely useful resource is the Google Ads Keyword Planner. However, it requires a Google Ads account, which you can create for free. Here you can discover new keywords, for example, by entering "Sewing."
This method is particularly valuable as it provides you with a comprehensive overview of monthly search queries and trends.
8. Pay attention to trends
Also pay attention to temporal trends. For example, when Christmas is approaching, plan videos on festive topics such as "Sewing Advent calendars." If you stay within a certain timeframe on the topic of "Sewing Easter," specific keywords can help you create seasonal content.
In summary, these trends offer a good opportunity to create relevant content in a timely manner.
Summary
In this guide you have learned various methods to find relevant keywords for your YouTube videos. You are able to increase the visibility of your videos through your own research, the use of tools, and a strategic approach to titles and descriptions.
Frequently Asked Questions
How do I find relevant keywords for my YouTube videos?You can find relevant keywords through simple searches on YouTube and the use of keyword tools.
How important are keywords in my video title?Keywords in the title are crucial as they influence the visibility and click-through rate of your video.
Can I use multiple keywords in a title?Yes, you can combine keywords, but make sure the title remains understandable and appealing.
What should I include in my video description?In your description, you should include relevant keywords that reflect the content of your video.
How can I identify trends in keywords?By analyzing popular videos and using the Google Ads Keyword Planner, you can discover trends and common search queries.
