Create interactive advertising on Facebook and increase engagement

You want to increase interactions on your Facebook page? There is a simple and effective way to promote engagement through special advertisements. In this guide, I will show you how to create a Facebook Ad for interactions to generate maximum likes, comments, and shares for your existing posts. With the right steps and settings, you can quickly achieve more reach and thereby higher visibility for your content.

Key Takeaways

• Facebook interaction ads aim to promote engagement (likes, comments, shares).
• You can either promote existing posts or create new interaction ads.
• Choosing the target audience and setting a budget are crucial for the success of your campaign.

Step-by-Step Guide

Step 1: Prepare the Ad

When starting to create a Facebook interaction ad, you first need to decide whether to promote an existing post or create a new ad. If you want to promote an existing post, go to your Facebook page and select the post you want to promote. It doesn't matter if it's a personal page or a business page.

Step 2: Create Ad

Click on the "Boost Post" button found under your post. This will take you to a new window where you can select your target audience. Here, you can either use a predefined audience or create a new one.

Step 3: Define Target Audience

Under the audience section, you will see a guide to help you choose the best options. You want to define the audience to match your advertising content. Whether you choose people who like your page or their friends is up to you. Audience settings are crucial as they will impact how many people your ad will reach.

Step 4: Budget and Timeframe

Now it's time to set your budget. You can determine how much money you are willing to spend in total and for how long the ad will run. A small budget of 4 € for two days would be a start; however, I recommend budgeting around 5 € per day for better results.

Step 5: Choose Ad Type

If you decide to create a new interaction ad, you can do so by clicking on "Create Ads" in the top right corner. Here, select "Engagement" under the campaign objective and name your ad, for example, "Interactions 1". Then click on "Next".

Step 6: Select Post

In the next step, you need to select a post that you have posted in the past to promote. Click on the "Choose a post" option, which will show you all your published posts. Select the relevant post you want to promote, and you will see a preview of it.

Step 7: Confirm Ad

Once all selections are made, click on "Confirm". Your ad will now be reviewed by Facebook. Within a few minutes, the ad should be active, and you can start interacting with interested parties.

Step 8: Monitor Success

Monitor the performance of your ad regularly. You can see how much you spent on likes and the reach you were able to generate. For example, the video mentions that for a small budget of 24 cents, 46 likes were generated.

Summary

Creating a Facebook interaction ad can help you significantly increase the reach of your posts. By simple steps such as selecting the target audience, setting budgets, and confirming the ad, you can quickly achieve results.