Strategies to maximize organic reach on Facebook

The optimal use of Facebook for marketing purposes requires more than just occasionally posting content. To maximize the reach and visibility of your posts, it is crucial to understand how the Facebook algorithm works and how you can strategically arrange your content. This guide provides you with detailed steps to significantly increase your organic reach on Facebook.

Key Insights

• If you post multiple contents consecutively, the reach decreases exponentially.
• The timing between posts plays a crucial role.
• Engagement from friends or team members can increase your reach.

Step-by-Step Guide

Step 1: Understanding organic reach

To increase your reach, it is important to know how much reach you are getting for your content. For example, if you want to post five photos, it is important to consider not only the number of posts but also the timing of the publication.

Step 2: Recognizing the effects of posting frequency

If you post all these photos consecutively, for example, every two to three minutes, your so-called organic reach changes significantly. The first post will reach maximum reach.

Step 3: Analyzing reach after the second post

After the first post, you receive about 100% reach. By the second post, the reach drops to about 60%. This means you only reach 60% of the users that your first post reached. The difference of 40% is significant and shows how important timing is.

Step 4: The steep decline after the third post

The biggest loss of reach occurs after the third post. Here, the reach can dramatically drop to 10%. This is very disillusioning, especially considering the effort put into creating the content.

Step 5: The threat with the last posts

With the fourth and fifth posts, it can even happen that you only achieve 1-2% of the original reach. This results in not only decreased visibility but also a significant decrease in engagement, such as likes and comments.

Step 6: Implementing the hack

To counteract this rapid drop in reach, there is a trick: Set up a small team. Have your team members like and comment on your posts as soon as they are posted. This signals to the algorithm that this post could potentially be interesting to many users.

Step 7: Strategic posting

The most important tip at the end: Post your content with at least a four-hour interval. This gives each post the opportunity to reach its maximum reach before you publish the next post.

Summary

By understanding and strategically planning your content, you can significantly improve the organic reach on Facebook. Pay attention to the timing of your posts and involve your team to support in order to drastically increase the visibility of your content.