Strategic content plan for Facebook marketing

Efficient Facebook marketing not only requires creative content but also a well-thought-out strategy for content utilization. How can you make use of your existing content in a way that generates regular posts without constantly creating new content? In this guide, I'll show you how to create a posting plan for the next two months by cleverly repurposing your existing material.

Main Insights

• Content can be utilized multiple times in different formats.
• Plan your content in advance and vary its presentation.
• Using text as a basis for different formats simplifies content production.

Step-by-Step Guide

1. Reusing Content

To optimize your content production, make sure you don't have to create 365 new posts every year. Instead, you can revive existing content by adapting it and presenting it in different formats. This method helps reduce workload while still publishing regular posts.

2. Creating Different Formats

For example, if you're writing a blog article, you can transform it into different formats. You can turn the text into a video by visually representing key points. Another approach is to create an image consisting of important points from the article. Additionally, the text can be used for a podcast by simply reading or supplementing the content.

3. Time Planning

An effective way is to align your posts with a fixed schedule. For example, if you publish an article in January, you can post a video on the same topic in March and record a podcast two months later. Once the podcast is live, you could also host a Facebook Live on the same topic.

4. Using a Central Folder

To keep track of your content, I recommend storing all variations in a specific folder. Here, you can collect your videos, images, podcast audios, and articles, allowing you easy access at any time. This step facilitates planning and ensures that you don't forget or overlook anything.

5. Cross-Promotion

Another way to repurpose your content is through cross-promotion. This means you can promote a video or an article from one platform on another. For example, if you've created a podcast, you could promote it on your Facebook page and link it to your website to reach a wider audience.

6. Creating a Mashup Version

At the end of the year, you have the opportunity to bring together the best content to present a retrospective or a mashup. Here, you can combine the highlights of your videos, articles, and podcasts to create a new, exciting format that appeals to your audience while summarizing the best tips and insights of the year.

Summary

You've learned how to efficiently repurpose your existing content and present it in different formats. By proper planning and varying your content, your Facebook marketing remains current, saves time, and resources.