Whether you want to build your personal brand or advertise for a company - authentic Facebook posts can make the crucial difference. They not only help to generate more engagement but also improve your visibility within the platform. Here you will learn how you can make your posts more interesting to appear authentic and engaging.
Main Insights
- Facebook evaluates posts in terms of their authenticity.
- Different posting times and formats enhance visibility.
- Avoid spam content and external links to improve internal ranking.
Step-by-Step Guide
1. Understand what "more real" means
The first step is to understand the meaning of "more real" in relation to your Facebook posts. Facebook analyzes how authentic your content is and assigns an internal ranking. For example, sharing personal photos or interesting articles about your travels gives an authentic impression and comes across as "real."
2. Post at different times
It is important not to publish every post at the same time. Facebook views your posts as more spontaneous and real when you choose different times for posting. If you post regularly at the same time, Facebook may assume that you are a bot or have little interest in genuine exchange.
3. Vary the content
The type of content also plays a crucial role. Use different formats for your posts - whether it's a video, a photo, or an article. This variation not only keeps your audience interested but also ensures that your posts receive a better ranking in Facebook's algorithms.
4. Focus on authentic content
Strive to share content that provides a deep insight into your life or interests. Avoid creating posts that are primarily promotional or have a spammy character. Facebook's algorithm can recognize spam and will accordingly reduce your reach.
5. Avoid external links
Reduce the number of external links in your posts. Facebook is more interested in internal interactions and decreases the reach of posts that contain many external links. Instead, focus on providing your followers with genuine engagement and valuable content.
6. Be a storyteller
People love stories. Instead of just sharing an article or a picture, tell the backstory behind it. Let your followers know what's behind the image or the article. This makes it more appealing and real.
7. Interact with your community
Create space for interactions. Ask questions, encourage your followers to participate, or offer them opportunities to share their own stories. The more engagement you create, the more authentic your brand will be perceived.
Summary
In this guide, you have learned how to create authentic Facebook posts to generate more engagement and visibility. Make sure to diversify your content, post at different times, and deliver real, valuable content.
Frequently Asked Questions
What does "more real" mean?"More real" means that your posts appear authentic and not like spam or advertising.
Why should I post at different times?Different posting times show to Facebook that your posts are more spontaneous and real.
How can I make my posts more interesting?By using different formats (videos, images, articles) and telling personal stories.
Why should I avoid external links?External links can reduce your reach as Facebook values internal interactions more.
How important is interacting with my community?Interaction increases engagement and helps to perceive your brand as authentic.
