The most shared content on the internet: Use BuzzSumo

Creating engaging content is crucial for success in online marketing. But what truly makes content worth sharing? To answer this question, I'll introduce you to a powerful tool that can help you find the most shared content. With BuzzSumo, you can not only search by keywords or domains, but also gain valuable insights into the virality of content. Let's dive deeper and explore this functionality step by step.

Key Insights

• BuzzSumo is a free tool for content analysis.
• It allows you to search for the most shared content related to specific keywords or domains.
• The platform offers valuable data on engagement in social media.
• A paid version enables more comprehensive analyses.
• It is advisable to also keep an eye on other content to understand trends.

Step-by-Step Guide

To start using BuzzSumo, follow these simple steps:

Step 1: Accessing BuzzSumo

First, visit the BuzzSumo website. Enter "buzzsumo.com" in your browser and hit enter. You will be directed to the main page of the tool.

Step 2: Choosing Search Parameters

On the main page, you will find a search field where you can enter a relevant keyword or domain. Let's take "dogs" as an example. This is a common word that many users search for content related to.

Step 3: Reviewing the Results

After entering your keyword, click on "Find Content." The results will show you the most shared content associated with your search term. Here you can see information about content related to "dogs," for example.

Step 4: Analyzing the Statistics

Let's say you searched for "women's shoes." Now you will see information about the content title, publication date, and engagement numbers, such as likes and shares on various platforms like Facebook or Twitter. Pay attention to the engagement the content generates.

Step 5: Utilizing Additional Filters

To obtain more specific results, you can use filters. Click on the filter options that allow you to narrow your search down to the past months, weeks, or even days. This is useful for identifying current trends.

Step 6: Competitor Analysis

You can also enter a specific domain to check the engagement of that website. For example, "zalando.at." This will give you an idea of how well the content on that specific platform performs on social media.

Step 7: Identifying Common Trends

Observe how often content is shared and if they are active on social media. If you notice a topic receives numerous interactions, it could be an indication to develop your own content in that direction.

Step 8: Limitations of Free Use

Keep in mind that the free version of BuzzSumo has certain limitations. You can typically only see a limited number of results. However, if you require more information, consider upgrading to the paid version, which offers more features.

Step 9: Use Incognito Mode

If you have reached your monthly limit on BuzzSumo, there is a trick. Open a new incognito window in your browser. This allows you to revisit the website and repeat this type of research without previously saved cookies affecting your usage.

Step 10: Customize Your Own Writing

Use the collected data to customize your own content. Think about why some content performs well and consider how you can implement similar approaches in your own texts.

Summary

BuzzSumo is a valuable tool to discover which content is most shared in your field. By making targeted searches and analyzing the engagement data closely, you can create content more effectively and better reach your target audience. Use the insights gained to refine your own content strategy and maximize the engagement of your content.