Promise in copywriting: The key to the reader

Promises are of central importance in the world of copywriting. They are the tool with which you establish an emotional connection to your audience and immediately pique their interest. In this guide, you will learn how to build a compelling promise based on the key benefit of your product or service. The goal is to pique the curiosity of your readers and encourage them to learn more about what you offer.

Key Insights

• A strong promise is essential for the success of your texts.
• The key benefit must be clearly communicated right at the beginning.
• Questions and appealing introductions help captivate the readers.

Step-by-Step Guide

1. Define your goal

Before you begin writing, it is important to identify the main goals of your message. Consider what problem you want to solve for your target audience. Set clear goals for what you want to achieve with your text.

2. Develop a strong key promise

Your key promise should focus clearly on the most significant benefit that your readers will receive. This benefit must be signaled clearly from the start to capture the interest of your target audience. Think of a clear, concise statement that effectively summarizes the value of your offering.

3. Start with an engaging introduction

Begin your text with an introduction that grabs attention. Use questions or provocative statements to immediately captivate your readers. The goal here is to create an emotional connection and compel your readers to want to continue reading.

4. Integrate the promise into the introduction

As mentioned earlier, the promise should be integrated into the introduction. Use clear and understandable language to clarify the benefit for the end consumer. Your promise could be, for example: "This step-by-step guide will show you how to earn 500 euros in just 30 days with minimal effort."

5. Use questions to increase engagement

Through targeted questions, you can guide the thoughts of your readers and encourage them to engage with your content. Questions increase engagement and help readers empathize with the situation.

6. Explain the system behind success

Illustrate that behind success there is a system or approach that has worked not only for you but also for others. Briefly describe what this approach looks like and what steps are necessary to be successful. This gives readers a sense of feasibility.

7. Summarize the benefits

Summaries are important as they help the reader identify the most valuable point of your text. Make sure you clearly and concisely communicate the main benefit to the reader and summarize it again at the end of your text.

8. Support your statements with evidence

To increase the credibility of your promises, you should provide examples or evidence that support your statements. These can be testimonials, studies, or personal experiences. Credibility is crucial for building trust.

9. Conclude with a strong call-to-action

End your texts with a clear call-to-action (CTA). This should encourage the reader to take the next steps, whether it's signing up, making a purchase, or sharing your content. A well-crafted CTA has the power to prompt your readers to take action.

Summary

The craft of copywriting requires finesse and a clear strategy, especially when it comes to promises. By highlighting the importance of your main benefit from the outset and captivating your readers through creative questions and introductions, you are on the right track to persuade them. Striking the right balance between promises, emotions, and calls to action will help you achieve your goals and build a lasting connection with your target audience.