Communicate offer and price correctly

The offer and the price are crucial factors in copywriting that often make the difference between an interested customer and an actual purchase. These steps will help you formulate your offer correctly. You will learn how to choose the right approach and make the price attractive to influence your customers' buying decisions. Let's dive right in.

Key Insights

• Start with a question that engages the reader's thought process.
• Clearly state the price and offer attractive discounts for new customers.
• Use limitations (e.g., limited spots) to create a sense of urgency.

Clear Structure for Your Offer

A systematic approach is crucial. You begin with the pricing question, followed by clear information about your offer and the associated discounts. The reader should understand the benefits of your offer from the very first line.

Step 1: Attention-Grabbing Question

Start your offer with a thought-provoking question. It could be something simple like: "How much does really good piano lessons cost per hour?" This question not only increases attention but also stimulates your reader's imagination.

Step 2: Transparently Present the Price

After formulating the question, communicate the price clearly. An example could be: "Normally, one hour costs €100 for established customers." Here, you have directly mentioned the price and reminded the reader of the quality they can expect.

Step 3: Adapt for New Customers

Since your goal is to attract new customers, you can make concessions to them. Add a message like "For new members, we offer an introductory price." This shows that you are willing to provide special incentives, which enhances the interest of potential customers.

Step 4: Clearly Communicate the Discount

Inform your reader about the available discount, for example: "All new customers benefit from our limited introductory price of 25%." This creates an additional incentive for them to choose your offer.

Step 5: Create Urgency

To instill a sense of urgency in the reader, mention that the discount is only valid for the first five new customers in August. This sets a time frame that encourages the reader to act quickly. The thought of possible scarcity increases the likelihood of an immediate decision.

Step 6: Offer Additional Options

It might also be beneficial to offer other options, such as only the first 50 new customers benefiting from this discount. This makes people feel they are in a time-limited situation, which can accelerate responses.

Step 7: Convey a positive impression

Conclude the price and offer negotiation after summarizing the entire package.

"By doing this, you have defined the offer and price by using a question and offering a discount. This approach makes it easier for potential customers to make a decision."

Summary

You have now learned how to effectively communicate your offer and price. By following a clear, structured approach, you can increase the interest and willingness to purchase from your customers. Put it all together to turn your copies into an effective sales tool.