Successfully persuade: 3 commandments of copywriting

The art of copywriting is crucial to grab attention with your texts and ultimately convince your readers. If you design your content in an exciting and appealing way, you have the chance to reach more people and sell successfully. This tutorial will guide you through the most important aspects of how you can make your texts more convincing.

Key Insights

• Compelling texts can be long or short, but they must be interesting and relevant.
• The content of a text must reflect readers' expectations and provide useful or intriguing information.
• The main body of your text must match your headline and convey a clear picture of what the reader can expect.

Step-by-step Guide

Step 1: Long versus Short Texts

There are fundamentally discussions about whether long texts sell better than short ones. Ultimately, however, the quality of the content is crucial. If your message is boring or uninspired, readers won't care how long the text is. You should always ensure that the content captivates the reader, regardless of text length.

Step 2: Captivate the Reader

A key question you should ask yourself is, "Does the text answer the reader's questions?" If you start with a headline like "The seven best tips for successful time management" and then provide tips that everyone already knows, your text will quickly be considered boring. Make sure your main content is actually new and relevant to captivate your readers.

Step 3: Link Content with Headline

The next commandment of persuasive writing is to ensure that the main body of your text harmonizes with the headline. If you promise something grand and impressive in the headline but your tips are banal, this will undermine your readers' trust. Also, compare your content to ensure that it truly delivers what the headline promises.

Step 4: Action Tips and Engaging Stories

To not only inform your readers but also activate them, you can enrich your text with guided action tips. Instead of just listing information, it might be more effective to tell stories that emotionally appeal to readers. Stories remain in memory and motivate readers to implement what they learned.

Step 5: Presenting Dimensions Correctly

Another important point is that the dimensions in your text must be coherent. If you promise in your headline that readers can earn similar amounts of money as Warren Buffett, but then your content only suggests small savings of a few euros per day, a discrepancy arises. Always make sure to provide realistic and convincing information.

Summary

In this tutorial, you have learned how important it is to make your texts convincing and engaging. The quality of the content determines the success of your copywriting, and you should ensure that the information you present aligns with your readers' expectations. Always remember: Engaging stories and practical tips are much more memorable than dry information.