Effective newsletter design with surveys in Mailchimp

You want to enrich your newsletter with additional content and are exploring the versatile features of Mailchimp? Here you will find a comprehensive guide on how to add blocks to your newsletter while creating surveys in Mailchimp. By utilizing these tools correctly, you can not only create engaging content but also gather valuable feedback from your readers.

Key Takeaways

• You can add different types of content blocks to your newsletter.
• Surveys allow you to collect direct feedback from your subscribers.
• Customizing the design is easy and gives your newsletter a professional look.

Step-by-Step Guide

1. Create Newsletter

First, you need to create a new newsletter. You can do this by clicking on the option to create a new newsletter in your dashboard. Here you enter the name of your newsletter, for example, "Newsletter Number 2".

2. Add More Elements

To add more content to your newsletter, simply click on the plus symbol. A menu will appear where you can choose from different types of elements. These include layouts, headings, text paragraphs, images, logos, buttons, and even surveys.

3. Select Layout

After clicking on the plus symbol, choose the layout option. Mailchimp offers you various layouts to use. For example, you can choose a layout where an image is on the left and text is on the right, or vice versa.

4. Design Text and Visual Elements

Once you have selected a layout, you can add text. Enter titles, headings, and paragraphs. You also have the option to customize fonts and colors, optimizing the design of your newsletter.

5. Use Dividers and Spacers

To make the structure of your newsletter clearer, you can use dividers and spacers. A divider is a short line that separates different content sections, while a spacer creates more space between elements. This contributes to a more organized design.

6. Add Hyperlinks

If you want to insert links in your texts, highlight the desired text. Click on the link icon and insert the URL. This allows readers to visit a website by clicking on the text.

7. Customize Footer

The footer of your newsletter should include important information such as contact details and legal notices. Review the text and tailor it to your target audience by translating terms like "Copyright" or adding relevant legal disclaimers.

8. Explore More Tools

In addition to the basic features, you can also utilize other interesting tools provided by Mailchimp. For instance, you can add a spacer to better structure visual spaces in your newsletter. Furthermore, you can link a video using the video function to complement your content.

9. Create Survey

To receive feedback from your readers, you can integrate surveys. Click on the plus symbol and select "Survey." Choose the target audience and start designing your survey by adding various questions.

10. Customize Survey

Add an introduction to explain to readers why their information is important. Then you can create open text questions or evaluative questions to collect targeted feedback.

11. Define Branding for the Survey

For the survey, you have the option to add branding elements, such as your logo or specific colors. This helps make the survey visually appealing and consistent with the overall look of your newsletter.

12. Publish Survey

Once you have created and designed the survey, it's time to integrate it into your newsletter. The "Start Survey" button will now redirect your readers to the survey where they can enter their answers.

Summary

In this guide, you learned how to create engaging newsletters and insert effective surveys with Mailchimp. The numerous features of Mailchimp allow you to meet the needs of your target audience and gather valuable feedback.