How to set up a lead funnel with Mailchimp

Implementing a lead funnel is a crucial step for any marketing strategy. You may have heard of different approaches to attracting potential customers and guiding them through the sales funnel. In this guide, you will learn how to effectively design a lead funnel and improve the conversion rate to generate more leads.

Key Insights

• An effective lead funnel guides potential customers from a touchpoint to an opt-in page.
• Retargeting is crucial to successfully re-engage leads who did not sign up.
• Utilizing KPIs (Key Performance Indicators) is important to measure and control the funnel's success.
• Email marketing plays a central role in the lead funnel for further engagement with leads.

Step-by-Step Guide

Starting the Lead Funnel

To build a lead funnel, you should start with an initial touchpoint, such as a TikTok video or a Facebook post. These contents are designed to generate interest and encourage viewers to want to learn more about your offer. The idea is to redirect a person through these channels to an opt-in page.

Designing the Opt-In Page

Your next step is to create the opt-in page. Ensure that the page is visually appealing and inviting. Here, you provide visitors with the opportunity to enter their data to receive information or offers. This is the crucial moment to generate leads.

Conversion Optimization

Statistically, you may achieve a conversion rate of around 10%. This means that out of 100 visitors, only 10 will leave their data. To improve this, you should devise strategies to increase this number. Set yourself a clear goal, for example, to increase the conversion rate to 20%.

Applying Retargeting Strategies

For the 90% of visitors who did not sign up, retargeting is essential. You can use various tools such as the Mailchimp tracking or pixel tools from social media platforms to reach users who visited the opt-in page again and persuade them to provide their data.

Using KPIs for Success Measurement

By monitoring key KPIs such as the conversion rate, you can better assess the success of your lead funnel. For example, if your goal is a 20% conversion rate, you are on track when you generate 20 leads. Keep an eye on these metrics and optimize your funnel accordingly to achieve better results.

The Email Marketing Process

After someone enters their data, they are introduced to an email marketing process. Initially, the person receives a content email. If the email is not opened, you should apply retargeting. The timeframe for follow-up actions should be well thought out: the next email should be sent after four days.

Continuous Communication

If the person opens the email, they are directed to the next email. This is done in a similar pattern, with a new email being sent every four days as long as users keep opening.

Exclusion of Inactive Leads

If a person does not respond after four attempts, you should exclude them from your funnel. This step helps you avoid wasting resources and focuses on active leads.

Finalizing with Soft Sells

The final stage of your funnel could be a soft sell email where you make targeted offers. If the person buys here, you can redirect them to another funnel that offers new purchase opportunities or other products.

Summary

By strategically designing your lead funnel and applying effective retargeting methods, you can ensure that you get the most out of your marketing efforts. Don't forget to regularly check KPIs and adjust your strategy. The funnel not only offers the opportunity to attract new customers but also to engage existing leads again.