Successful establishment of a drop-off funnel

The Abandonment Funnel represents a strategically sophisticated method to selectively exclude users who do not follow the desired sequence of actions. It helps you better understand your target audience and address only those individuals who truly have an interest in your offer. Within this guide, you will learn how to efficiently implement and set up this funnel.

Key Insights

• The Abandonment Funnel filters out individuals who do not engage with your offer.
• The structure of the funnel includes various steps, from the traffic source to the landing page and further actions like webinar participation or purchases.
• Retargeting can be crucial to re-engage lost users.

Step-by-Step Guide for the Abandonment Funnel

To create an effective Abandonment Funnel, follow these steps.

Step 1: Define your Traffic Source

First, you need to determine a suitable traffic source that directs users to your landing page. This could be a TikTok video, a blog post, or a social media ad. It's important that this source generates sufficient traffic to kickstart the funnel.

Step 2: Create a Landing Page

In the next step, you'll create a landing page that attracts visitors. This page should feature a Video Sales Letter (VSL) that presents information about your offer to users. Ensure that this page is not overcrowded – a concise video, an engaging text, and a call-to-action button are often sufficient.

Step 3: User Interaction on the Landing Page

When a user visits your landing page, they will either continue or bounce off. If they do not click through to the opt-in page, they will be immediately excluded from the funnel. Conversely, if they do click through to the opt-in page, they have the opportunity to enter further into the funnel.

Step 4: Opt-In and Email Sending

The next step in the funnel is the opt-in. Here, interested users sign up, for example, to receive a webinar. Once they sign up, an email is automatically sent. This email should contain the link to your webinar to maintain interest and guide the user further through the funnel.

Step 5: User Activity in the Webinar

During the webinar, aim to motivate participants to take action, such as purchasing your product. However, if participants do not watch the webinar or do not take up the buying option, another exclusion will occur.

Step 6: Final Sales Page

If participants have seen the webinar and are interested, you will guide them to the sales page. Here, there is again the opportunity to make a purchase. If they do not accept the offer and leave the page, they will also be excluded.

Step 7: Consider Retargeting

Without considering retargeting, you will lose many potential customers. If a user does not fully go through the funnel, you have various options to re-engage them. Through targeted retargeting, you can bring them back into the funnel and increase your conversion rates.

Step 8: Analysis and Optimization

After creating your Abandonment Funnel, it's crucial to analyze the data. How many users dropped off at each station? Where is the most significant potential for improvement? Based on these insights, you should make adjustments to continuously enhance the effectiveness of your funnel.

Summary

This step-by-step guide shows you how to set up an Abandonment Funnel to selectively filter potential customers and increase your conversion rate. Pay particular attention to structuring the individual steps well and integrating retargeting strategies into your planning to increase the likelihood that prospects will go through the funnel until making a purchase.