Presenting customer reviews creatively in Photoshop

Customer Reviews are an essential tool in today's world to promote your project and gain the trust of potential new customers. An appealing visual format can make the crucial difference. In this tutorial, I will show you how to create a modern advertising banner with positive customer reviews in Photoshop. Here, we will focus on a clear, concise process for satisfaction and success, avoiding complicated techniques.

Key Insights

1. Using color overlays increases visibility.
2. The right image and font are crucial for aesthetics.
3. Content design such as customer testimonials and appealing typography are key to success.

Step-by-Step Guide

Create a New Document

Start Photoshop and create a new document. Go to File > New and select dimensions of 1580 pixels in width and 1350 pixels in height. This prepares you optimally for the 4:5 format for social media. Zoom in the document by pressing Command + 0.

Draw Guidelines for the Structure

To structure the composition, activate the guidelines via View > New Guide Layout. Check the Margin option and set the spacing to 100 pixels. Additionally, add 4 columns by removing the top middle line. Visualize the guidelines with a white color fill so you can see the quadrants more clearly.

Set Background Color

Select the Paint Bucket Tool and fill the background with the color code #ffd1fd. This will result in a pleasant pastel-colored background. Lock the layer to avoid accidental changes.

Insert the Suitable Image

Drag your chosen image – for example, from Unsplash – onto your workspace using Drag-and-Drop. You can choose between an image of your customer, a cheering person, or a motivated employee. Ensure that the motif fits well with the presentation of your customer review.

Isolate the Motif

Use the Quick Selection Tool to isolate the motif. Choose Select Subject and adjust the selection as needed with the brush. Refine the edges and confirm the selection to perfectly isolate the image.

Position and Scale the Motif

Use the Move Tool to bring the motif to the optimal position. Make sure the tip of the nose of the motif aligns with the upper guideline. Scale the image by pressing Command + T to activate the Transformation mode.

Add Color Overlay

Add a new color overlay by creating a new layer and setting the color to #bf677e. Set the blending mode to "Color" so that the tonal values of the image remain recognizable, but appear in your predefined color.

Create a Rectangle for Text

Select the Rectangle Tool and draw a rectangle that covers about half of the image. Fill it initially in white as a placeholder. Position the rectangle precisely between the guidelines.

Select Text Tool and Write Customer Review

Use the Text Tool to work with the font "Acumin Variable Concept." Set a font size of 9 points and a line spacing of 164. Write "What customers say" as a decorative text entry.

Add Underline and Quotation Marks

Draw a black line under the text by using the rectangle tool. Set the height to 10 pixels. Add upper and lower underscores for readability. Use the "Minion Pro" font for the quotation marks to give the quote a special character.

Format and Adjust Text

Set your review text in another text box. Choose a typographic font like "American Typewriter" and adjust the font size to 60 points to ensure readability. Keep the text at a line spacing of 70.

Add Statistics and Name Lines

Place the reviewer's name and role below the quote. Choose a font size of 28 points. If needed, you can duplicate the layers to increase recognition value.

Add the Logo

Drag your company logo into the banner. Place it in the top left area and make sure it aligns well with the guides.

Final Adjustments

Once all elements are in place, take a final look at your design. Make slight changes to colors or positions to improve balance and aesthetics.

Summary

Creating an appealing ad banner for customer reviews is an easy process thanks to the proven steps in Photoshop. With the right color choice, image editing, and text styling, you create a captivating piece of advertisement that attracts potential customers. Start now to present your best customer reviews in an impressive way!