Announce festival events effectively with Photoshop banners

A successful advertising banner can be the key to a successful event. Whether you are promoting a large festival, a concert, or a local event, visual appeal is crucial to attract the attention of potential visitors. In this guide, you will learn how to create an impressive banner for Facebook posts using Photoshop. You don't need extensive templates or stock materials for this; all you need are some basic Photoshop skills and a bit of creativity.

Key Insights

• The correct format for Facebook banners is 2400 x 1260 pixels.
• An appealing background with vignette effects can enhance visual appeal.
• Creating your own patterns can give your banner a special touch.
• Use different font styles and sizes for optimal readability and aesthetics.
• Color adjustments and impactful settings are crucial for a harmonious overall look.

Step-by-Step Guide

Set Banner Size

Launch Photoshop and open a new document. Use the shortcut Cmd/Ctrl + N and enter a width of 2400 pixels and a height of 1260 pixels. This format meets the requirements for Facebook post images and event headers.

Add Background Color

To make the banner more vibrant, add a background color. Go to the color fill settings and choose the hex code #205d74. This soft blue hue will serve as the background. Delete the layer mask that's automatically created, as you won't need it.

Create Vignette

To add depth to the image, create a vignette. Select the elliptical marquee tool and draw a circle with soft edges (200 pixels). Now go to the Levels adjustment and adjust the blacks and midtones to customize the vignette to your liking. To invert the vignette, use the Invert button under the layer mask.

Create Background Pattern

Now, it's time to create a pattern for the background. Open a new file with a width and height of 100 pixels. Use the rectangle tool to create a small square with 20 pixels width and height. Make sure to set rounded corners to 5 pixels. Select all and go to "Edit" > "Define Pattern". This will be your dot pattern.

Apply Background Pattern

Return to your working paper. Create a new layer and choose the pattern fill. Scale the pattern to 25% for a subtle integration into the background. Set the blending mode to "soft light" to add more depth and gentle color transitions to the entire composition.

Refine Vignette

Use the brush tool to darken the corners additionally. Set the brush opacity to 50% and darken the areas that should be less prominent in the overall image.

Create Large Circle

Select the ellipse tool and draw a huge circle with a diameter of 1700 pixels in the center of the banner. Label this Bigfoot circle for alignment purposes using Cmd + A.

Adjust Color and Outline

Give the large circle a new color with the hex code #03283f. Add a subtle outline by accessing the fill options and choosing a black color code for the drop shadow. Set the angle to 105° and the size to 166 pixels for a discreet yet effective 3D effect.

Add outer glow

In the fill options, activate the outer glow with an opacity of 100% and a size of 200 pixels. This will give your banner the desired glowing effect.

Create a second, smaller circle

Duplicate the large circle by clicking on the plus symbol in the layers palette. Decrease the size of the new circle by 145 pixels (to 1555 pixels in diameter) and re-center it. This circle should have a stronger outline, set the size to 10 pixels.

Add event names

Use the text tool to add the word "Moon" in a size of 305 points. Select the font "Monoton" from Google Fonts. Give it a glowing color and adjust the fill options to create an outer glow effect.

Add year and description

Create a new text layer for the year "2022" in a size of 260 points. Reduce the opacity of the text to make it less dominant and also add an outer glow here.

Create button

Now create a button on the left side using the rectangle tool. Set the dimensions to 600 pixels in width and 100 pixels in height. Use rounded corners for an appealing look.

Text on button

In the button, insert the text "Tickets and Cards Presale," choose a font size of 30 points, and enable uppercase. This text should be highlighted to attract attention.

Finalize the banner

Finally, make the last adjustments for your overall image. Check distances and alignments to ensure everything looks harmonious. Save your banner, and it is ready for Facebook.

Summary

In this tutorial, you have learned how to create an appealing advertisement banner for Facebook events. You have seen all the steps from creating the background to using effects and implementing the final design. Whether for a festival or a concert, these skills are versatile and help reach a broad audience.