Pinterest is not only a platform for inspiration, but also a powerful tool for effective marketing. As a creator, you naturally want to ensure that your content receives the attention it deserves. The key to this lies in understanding the Pinterest algorithm. In this guide, you will learn how to use this algorithm to your advantage.
Key Insights
- Pinterest favors fresh content.
- A maximum of 50 pins per day is recommended.
- Pins should not be posted to all boards. Limit the number of boards.
Step-by-Step Guide
1. Create Fresh Content
To be successful in the Pinterest algorithm, it is crucial to regularly publish new content. Fresh content refers not only to new images but also to new image-link combinations. Pinterest values freshness, which is why you should upload your own images at least 2-3 times a day. Make sure these images and links have not been previously pinned on your board.
Ensure that the link to your image is not outdated. While it doesn't matter if the link to a blog post is old, the image itself must be new. This means it has never been pinned to this board before.
2. Pay Attention to the Number of Pins
Posting more than 50 pins per day can have a negative impact on your ranking. This number includes both original pins and repins. Analysis shows that successful pinners publish between 15 and 25 posts daily. If your daily pins are too many, Pinterest may interpret this as spam.
A good ratio of own pins to repins is also important. For example, you should share a maximum of five of your own posts per day and add about 10 to 20 repins. This way, you stay within a reasonable number and avoid overloading your account.
3. Choose Your Boards Wisely
It is advisable not to upload pins to all of your boards simultaneously. When you have a new post, choose a maximum of 3-10 boards where this post should be shared. You should allow a 2-3 day break between pinning to different boards so Pinterest has time to react to your new pin.
This means you post a pin in one board and then wait 2-3 days before uploading it to another board. This signals to Pinterest that your pin is fresh and relevant.
4. Avoid Excessive Repins
Remember to repin a pin only once or twice a year. Pinterest prefers fresh content and may negatively evaluate accounts that repin the same pins too often.
5. Be Careful with Interactions
Excessive interaction on Pinterest can harm your account. If you post too many pins in a day or follow and then unfollow other users, this can be interpreted as spam. Again, less is sometimes more.
6. Use Keywords Strategically
An important factor for the visibility of your pins is the use of relevant keywords. These should be used in both the profile description and the pin description and title. This increases the likelihood of your content being better placed in the search algorithm.
Summary
In summary, you should focus on creating fresh, relevant content, keeping the number of pins within a healthy range, as well as strategically managing your boards and keywords.
Frequently Asked Questions
What is the most important factor for the Pinterest algorithm?Fresh content is the key to performing well on Pinterest.
How many pins should I upload daily?It is recommended to post between 15 and 25 own and repins per day.
Can I repin the same pin multiple times?It is advised to repin the same pin only once or twice a year to avoid negative effects on your account.
How do I choose the right boards for my pins?Choose a maximum of 3-10 boards and allow a 2-3 day break between pins.
Why is the use of keywords important?Keywords help to rank your pins higher in search results and increase visibility.
