Using Pinterest Analytics: How to analyze your data

Pinterest is a platform that not only serves to find inspiration, but also helps companies optimize their marketing strategies. Pinterest Analytics is a powerful tool that provides valuable insights into the performance of your content. In this guide, you will learn how to effectively utilize the analysis functions to improve your strategy and better understand your target audience.

Key Insights

Pinterest Analytics allows you to track the performance of your pins, analyze how your target audience interacts with your content, and make targeted adjustments. Verify your domain to gain full access to conversion data and filter the performance of your content by types, sources, and formats. Statistics are crucial to understanding what works and where optimization is needed.

Step-by-Step Guide

Accessing Pinterest Analytics

You can access Pinterest Analytics by logging into your account and selecting "Analytics" from the top tab. There you will find an overview of your analytics data.

Selecting the Time Frame

In the Analytics section, you have the option to display the time frame for data visualization. By default, the data is set to the last 30 days, but you can also view data for the last 7 or 90 days. It is important to choose this time frame to get an accurate picture of your performance.

Organic vs. Paid Content

It is important to differentiate between organic content and paid advertisements. You can focus the analysis specifically on your organic pins to see how well they perform compared to paid content. This gives you insights into your strengths and weaknesses.

Analysing Audience Data

A crucial aspect is the audience data, which provides insights into the behavior of your invited target audience. You can filter between different categories to get details on clicks or interactions. This information helps you tailor your content better to the needs of your audience.

Impressions and Interactions

The number of impressions on your pins and the interactions are important metrics. You can analyze the data by impressions, interaction rates, and more. This data is displayed in bar charts and helps you understand how well your content is performing.

Top Pins and their Analysis

Under the "Top Pins" tab, you can identify the pins that have the highest reach and interaction. Make sure to sort the pins by impressions and interactions. If you see that certain pins have high performance, consider creating similar content.

Using Statistics for Optimization

The collected data is crucial for planning your future content. Analyze which colors or styles resonate well with your target audience. If you notice that pins in certain colors (e.g., blue) show high interaction rates, it may be wise to create more content in those colors.

Analysing Video Pins

If you use video pins, Pinterest Analytics provides separate data on their performance. You can view the top-performing video pins as well as their overall performance and understand how users interact with moving visual content. This is particularly important if your marketing strategies focus on creating more visual content.

Viewing Conversion Data

To view conversion data, you need to verify your domain. This allows you to see how many purchases or sales were directly generated through your pins. This may be particularly important for e-commerce shops as it directly shows you how effective your pins are in increasing revenue.

Analyzing the target audience settings

The target audience settings provide you with valuable information about the gender, age, and location of your users. This information is particularly useful for creating your content in a targeted manner.

Summary

Pinterest Analytics offers you a comprehensive set of tools for analyzing and improving your marketing strategies. By analyzing the collected data, you can optimize your content specifically and maximize interactions. Verify your domain to access valuable conversion data and use the insights gained to adjust your strategies.