Pinterest is a platform that allows you to collect and share creative ideas visually. The question of whether you should delete old pins or boards is often unclear and confusing. This guide will help you make the best decisions for your Pinterest account and optimize your content.

Key Insights

  • Pins should not be deleted outright as they can be repurposed.
  • It is advisable to re-upload old pins after a maximum of one year.
  • Boards should contain a minimum number of pins (at least 10) to appear attractive.
  • Redundant or unused boards can be deleted or archived.

Step-by-Step Guide

1. Understand the value of your pins

Imagine you have a pin that is popular in the summer. This pin can attract attention in different years. Instead of deleting it, consider re-uploading it after a certain period to generate fresh engagement.

Strategic management of Pinterest pins and boards

2. Reusing Pins

If you intend to re-upload a pin next year, it is important to wait for a period of six months to a year. This rule ensures that your profile is not perceived as spam. You can reuse the identical image as long as the link leads to relevant content and the pin is designed to be engaging.

3. The right number of pins in the board

For a well-functioning board, it is essential to have at least ten pins. Boards with only a few pins appear unattractive and could result in users not following your profile. Make sure to present a variety of content in your boards.

Strategic management of Pinterest pins and boards

4. Keep old pins instead of deleting them

If you have already uploaded a pin, keep it in your library. This gives you the option to reuse it later without having deleted anything. If there is no longer a need for an old pin, you can move it to a folder that you want to manage separately.

Strategic management of Pinterest pins and boards

5. Managing boards

If you have a board that contains only a single pin, it appears uninteresting and could be deleted or set to private mode. Consider whether you want to add more content on this specific topic in the future. If not, it is better to delete the board.

6. Archiving instead of deleting

If you decide not to use a board anymore, there is the option to archive the board. This way, it remains preserved but can no longer be publicly viewed. You can reactivate it at any time by adding more pins or if interest in the topic returns.

Summary

It is not advisable to simply delete pins and boards. Instead, you should strategically utilize them and consider effective planning. Keep your boards active with an adequate number of pins to promote engagement with your target audience.

Frequently Asked Questions

How often can I re-upload a pin?You can re-upload the same pin once or twice a year, leaving enough time in between.

What should I do with boards that have little content?You should archive or delete them to keep your profile organized.

How many pins should be in a board?At least ten pins are required to create an engaging board.

Do I have the option to save old pins?Yes, old pins can be saved for later use without deleting them.

Should I regularly delete my pins?In general, you should not delete pins; keep them for future use.