Pinterest Marketing: How to start successfully

Pinterest has established itself as one of the leading platforms in the field of social marketing. With over 2 billion searches per month, the network offers huge potential for marketers and entrepreneurs. In this guide, you will not only receive a comprehensive introduction to Pinterest but also valuable insights and strategies to effectively use the platform for your marketing.

Key Insights

Pinterest is not just an image sharing service, but also a platform for brand presentation and increasing sales. Statistics show that 77% of users discover something new, increasing their willingness to buy. More and more users are using their mobile devices to shop directly through the app. It is crucial to strategically establish a presence on Pinterest to fully leverage its potential.

Step-by-Step Guide

1. What is Pinterest?

Pinterest is an American image sharing service that allows users to save and discover images, videos, and animated content. The platform supports saving visually curated information and enables categorization into so-called boards. You can add pins to each board that you find relevant.

2. The Founding and Development

Founded in 2009, Pinterest quickly gained popularity, especially in America. Since 2010, the service has been accessible to the general public. The immense utilization numbers, such as the 2 billion searches per month, show the subtle difference in usage in Germany, where about 4 million pieces of content are saved daily.

3. Using Pins and Boards

The structure of Pinterest is based on pins organized into boards. Each board serves as a collection of pins on a specific topic. It is important that your pins are not simply published at random but find a strategic place on your boards. This way, the content becomes accessible to other users and can be discovered through search or suggestions.

4. The Importance of Brand Awareness

One of the most crucial statistics is that 77% of Pinterest users discover a brand or product through the platform that they were previously unaware of. This demonstrates how effectively Pinterest can be utilized for brand building and increasing awareness. Proper use of the platform can help you not only promote the visibility of your brand but also attract potential customers.

5. Videos on Pinterest

The use of video content is steadily increasing on Pinterest. According to the latest data, the number of video views has increased by 200% from 2019 to 2020. This highlights the value of visual content. To make an impact on the platform, your videos should be short and engaging, capable of functioning even without sound.

6. Mobile Access

74% of Pinterest users access the platform through mobile devices. This means that your content should be optimized for mobile devices. Ensure that your graphics are suitable for small screens and that user-friendliness is maintained on smartphones.

7. Encouraging Purchase Decisions

Over 25% of Pinterest users visit the app with a clear intention to make a purchase. This means that you should ensure that your pins aim to facilitate these purchase decisions. For example, provide links to online shops or enable access to consultation appointments to support the sales process.

8. Pros and Cons of Pinterest

Before starting marketing on Pinterest, it is important to weigh the pros and cons. The advantages include visual appeal and the high purchasing willingness of users. Disadvantages may include competition and the need to constantly create new and engaging content.

Summary

Pinterest offers you unlimited possibilities for brand presentation and sales promotion. With a clear understanding of the platform and a strategic approach, you can make the most of Pinterest's advantages for your marketing. Use the steps presented here to start your entry into Pinterest marketing and create your success story.