Pinterest Marketing: Important basic terms for getting started

Pinterest is a platform that promotes creativity and inspiration. Understanding the basic concepts of Pinterest is the first step to successfully engage in marketing with this platform. In this guide, you will learn which key terms you should be familiar with and how to effectively use them to optimize your marketing on Pinterest.

Key Insights

• A pin is a graphic or image that relates to your website.
• Boards organize pins thematically.
• A repin is saving a pin from another user.
• The Home Feed shows you personalized content based on your interests.
• There are different types of boards: secret, public, and shared.

Step-by-Step Guide to Pinterest Basic Concepts

1. What is a Pin?

Pins are the heart of Pinterest. You can think of pins as visual bookmarks. A pin is typically an image or graphic that has a specific size, mostly vertical. These graphics can contain text, colors, and images to make them eye-catching enough to prompt users to save or click. It is important to link pins to the right website as this can increase traffic and reach.

2. The Importance of Boards

Boards act as collections of pins and help in sorting content by themes. Like a garden where different plant species are planted, you can create different boards for different themes. Ensure your boards are thematically clear so that users can quickly find what they are looking for. Keep your topics consistent to avoid confusing users and ensure clarity.

3. The Process of Repinning

When you save a pin from another user, it is called a repin. This process increases visibility for the creators of the pins and can also help you expand your own audience. Repinning is a way to share valuable content while enriching your own profile. It is advisable to clearly label information to avoid misunderstandings.

4. The Types of Boards

There are three types of boards on Pinterest: secret, public, and shared. Secret boards are visible only to you. Public boards can be seen and edited, while shared boards are public but cannot be edited. This gives you flexibility in how and with whom you share your content.

5. Your Home Feed – The First Stop

Pinterest's homepage, also known as the Home Feed or Stream, offers you a variety of pins tailored to your interests. The feed provides suggestions and helps you discover new trends. Active users can quickly gather ideas and find inspiration here, but even as a creator, this feed is of interest to see what content resonates well.

Summary

Understanding the basic concepts of Pinterest is essential to efficiently use the platform. From pins to boards to repins - each element has its own significance and can influence your marketing approach. By mastering the fundamentals, you are well-equipped to start on Pinterest and creatively engage with your audience.