Find the best keywords on Pinterest for your marketing

If you want to use Pinterest for your marketing, keyword research is a crucial step to make your content visible to the right audiences. Pinterest works like a visual search engine, and the right keywords help you position your pins optimally. Here you will learn how to find the best keywords for your niche and utilize Pinterest's various search functions.

Key Takeaways

• Use the Pinterest search bar to discover short tail and long tail keywords.
• Experiment with different combinations in the search bar to find additional keywords.
• Pay attention to the descriptions of existing pins to understand which keywords work well.
• Long keywords are helpful to reach specific niches.
• Use hashtags to further increase your reach.

Step-by-Step Guide

Step 1: Search in the Pinterest Search Bar

Start your keyword research directly in the Pinterest search bar. Go to the homepage and enter a relevant keyword related to your area.

You will immediately see a variety of suggestions and related search queries. These are short tail keywords that give you a first impression of the most searched terms.

Step 2: Discover Long Tail Keywords

By entering a short tail keyword like "T-Shirt," you will also see long tail keywords. These consist of two or more words and are more specific. An example could be "T-Shirt sewing pattern women."

Click on these suggestions and see what types of content and designs you encounter. Here you can find inspiration and get ideas for keywords you can use.

Step 3: Try Out Variations

Get creative with the search bar by trying out different word combinations. You can use spaces to add more terms, for example, "T-Shirt painting," and then see the suggestions Pinterest gives you.

Experimenting with variations will help increase visibility and you will discover surprisingly many new keywords that may not have occurred to you before.

Step 4: Analysis of Existing Pins

Another valuable step is to look at existing pins. Click on interesting pins within your niche and study their descriptions.

Here you can learn how others position their products and which keywords they use. Note that you may be given some clues on more effective keywords that you can use in your own content.

Step 5: Using Hashtags

Hashtags can also be helpful on Pinterest to categorize your content and increase reach. Research how other successful accounts use their hashtags.

You can add hashtags after your keyword in the description, e.g., "#T-Shirt #pattern #DIY," to further enhance the discoverability of your content.

Step 6: Focusing on Long Keywords

Long keywords can be a relevant strategy to target specific audiences. They not only offer the opportunity to reach niche markets but also reduce the competition you might find in popular search terms.

For example, you could target a keyword like "Summer dress sewing 2023." Explore which variation can best help you in your niche.

Step 7: Connecting Keywords with Great Images

Remember that the visual component is crucial. Your images need to look appealing to attract users' attention. Practice what you have learned: combine high-quality images with the keywords you have researched.

The image must not only look good but also contain relevant keywords that appeal to interested users.

Step 8: Continuous Adjustment and Improvement

Using Pinterest is dynamic, so you should regularly review and adjust your keyword strategy. Keep an eye on trends and see how Pinterest search queries change.

Optimizing your keywords will help you gain visibility in the long term and build a loyal following.

Summary

Keyword research on Pinterest requires creativity and a willingness to experiment. Use the suggestions from the search bar, analyze existing pins, use long keywords, and combine these strategies with high-quality images to become visible in your niche.