Search engines and platforms offer you immense opportunities to understand the needs of your target audience. Pinterest is a valuable source to specifically search for the trendiest topics and search terms. In this guide, I will show you how to use Pinterest Trends and Pinterest Predicts for your keyword research. With these tools, you can not only discover current trends, but also develop long-term strategies to engage your target audience.
Key insights
- Pinterest Trends is a platform for analyzing the most popular search terms that helps you identify seasonal and weekly trends.
- Pinterest Predicts provides a glimpse into future trends based on past search queries.
- It is important to regularly update the keywords to ensure you remain relevant.
Step-by-step guide to keyword research with Pinterest Trends
Step 1: Accessing Pinterest Trends
Start by visiting Pinterest Trends. You can simply enter Pinterest Trends in Google or navigate directly to trends.pinterest.com. Here, you can view the latest trends and search terms.
Step 2: Selecting the Region
Note that Pinterest Trends is currently mainly available for the American region. However, you can select the region, such as USA or Canada, to increase data validity. Make sure to choose the right region for your target audience.
Step 3: Discovering Trends
In the next step, you can get to know the most popular search trends of the week. Scroll through the list and pay special attention to trends like "Dinner ideas" or "Prom dresses" that are currently gaining popularity. These terms can provide valuable insights for your marketing strategies.
Step 4: Analyzing Trend Factors
With Pinterest Trends, you can track the trend factor over time. Pay attention to how certain search terms change. For example, a term may become more popular in May. Watch out for seasonal fluctuations and plan your content strategy accordingly.
Step 5: Detailed Trend Analysis
Take the opportunity to explore different categories such as Fashion, Food, and Travel. Analyze the timelines of these search terms more closely. For example, if you are in the fashion industry, you could track the rising interest in "red dresses."
Step 6: Using Pinterest Predicts
Now, head to Pinterest Predicts, another useful resource that helps you identify future trends. Enter Pinterest Predicts 2021 here to access specific forecasts. Pinterest indicates that many of these predictions have actually come true.
Step 7: Filtering by Audience and Category
Use the filter options to select trends specific to your target audience. For example, if you want to target Generation Z, filter by "Travel" as a category. This will help increase the relevance of your content.
Step 8: Analyzing Keywords and Queries
Examine specific search terms and their increases to gain a comprehensive overview of the market. Pay special attention to rising terms like "luxury vacation" or "cabin in the woods." These can be particularly useful for your marketing campaigns.
Step 9: Documenting and Collecting Your Keywords
Document all relevant keywords that you have discovered. These should be integrated into your future content strategy. Make sure to regularly check for new trends to react to current developments.
Step 10: Planning your marketing strategy
Now that you have a collection of keywords, you can start integrating them into your marketing strategy. Build content around the gathered trends to ensure that you remain relevant, and develop your campaigns based on the information you have collected.
Summary
By using Pinterest Trends and Pinterest Predicts, you can not only identify current trends but also gain important insights for your future content strategy. These platforms assist you in finding relevant keywords that appeal to your target audience.
