Create effective pin variations easily

Pinterest offers you a unique platform to visually showcase your products, ideas, and inspirations. The way you create and vary your pins can have a significant impact on the reach and interaction of your content. In this tutorial, you will learn how to develop creative and engaging pin variations that are optimized for both your target audience and Pinterest's search algorithms.

Key Takeaways

• Vary texts, images, and formats of your pins to generate attention.
• Infographics and seasonal content can increase reach.
• When creating pin variations, a balanced ratio between your own and external content is advantageous.

Step-by-Step Guide

1. Create Basic Pin Variations

If you already have an image for your pin, you can add different text additions. For example, you could use a short, concise text summarizing the main message. Alternatively, you can also use longer, more detailed texts to convey more information and persuade potential customers. Ensure that the image quality is high and the texts are easily readable.

2. Change and Adapt Images

An effective way to freshen up your pins is by changing the images. You can use different photos of the same product or even theme-related images that offer a different perspective. Try to adapt the colors and styles of the images according to the target audience. This helps you to reach a wider audience and increase potential interactions.

3. Utilize Infographics

Create infographics that convey useful information in an appealing format. This type of pin can be both informative and entertaining, increasing user engagement. For example, you could design a recipe as an infographic, increasing the chances of users spending more time on your post and clicking through to your blog or shop for more details.

4. Create Text Pins

In addition to graphic pins, text pins are also a way to communicate your message. Although these pins are often less engaging, you can still use simple, clear messages that highlight the uniqueness of your offering. A targeted text can pique users' curiosity and lead them to visit your site.

5. Repin Seasonal Content

Seasonal ideas are very effective in entertaining your audience and increasing your visibility on Pinterest. For example, you can repin pins that highlight seasonal offers or products. This ensures that your board is filled with fresh content and improves the placement of your pins in search results.

6. Blend of Own and External Content

A balanced mix of your own content and external content is crucial. Experts advise pinning about 15 posts per day, some of which should be your own and others external pins. This ensures that your account remains active and your followers consistently receive new, interesting content.

7. Post Regularly

To be successful on Pinterest, regular posting is crucial. Set a goal to add two to three of your own pins daily, in addition to some re-pins. This way, you significantly increase your visibility and reach on the platform.

Summary

By varying your pins, creating infographics, and refreshing seasonal content, you can reach a broader audience on Pinterest and increase your interactions. It's important to find a healthy balance between your own and external pins and to regularly publish new content to remain successful in the long term.