The Pinterest Today Tab offers you an excellent way to discover current trends and relevant content tailored specifically to your interests and search queries. With it, you can find ideas deliberately and stimulate your creativity. In this guide, you will learn how to use the Today Tab to refresh your pinboard and gain new inspirations for your Pinterest Marketing.

Key Takeaways

  • The Today Tab displays daily posts tailored to your interests.
  • It allows you to discover current trends and seasonal topics.
  • Browsing through the Today Tab can help improve your ranking and develop new ideas.

Step-by-Step Guide

1. Accessing the Today Tab

To use the Today Tab, you first need to visit the homepage of Pinterest. There you will find categories tailored to your preferences. You can switch between the "For You" tab and the "Today" tab.

Pinterest Marketing | The best tips for the Today tab

2. Exploring Current Content

Today is April 30, 2021, and you can see an overview of the day's Story Pins here. The Today Tab offers content specifically selected for this day, showcasing creative ideas that are currently trending.

Pinterest Marketing | The best tips for the Today tab

3. Exploring Popular Topics

In the Today Tab, you will also find specific topics such as "Follow Friday." Here you can get inspiration from five DIY creators to help you develop ideas for Mother's Day. These are trendy and current contents that you can use to boost your creativity.

4. Discovering Seasonal Recipes

Another interesting topic is "Zero Waste Recipes," which helps you create environmentally friendly dishes with minimal waste. You can also regularly view these topics to gather ideas for your own pins.

Pinterest Marketing | The best tips for the Today tab

5. Keeping an Eye on Current Events

It is important to focus on current trends and events. The content in the Today Tab is updated daily, and you should ensure that your pins are also up-to-date and relevant. Show your followers that you are always up to date with the latest developments.

Pinterest Marketing | The best tips for the Today tab

6. Developing Your Own Ideas Based on Trends

If you discover posts on topics like "Wild Garlic Recipes" in the Today Tab, you can use them to create your own creative pins. Make sure you have already addressed similar topics to increase your chances of being seen in this tab.

Pinterest Marketing | The best tips for the Today tab

7. Using Trend Inspirations for Your Content

If you have a niche, such as cooking recipes, it is beneficial to regularly check the Today Tab. There you will find current recipes that can serve as inspiration to increase the reach of your own pins. Remember to react to new ideas and adjust your content accordingly.

Pinterest Marketing | The best tips for the Today Tab

8. Increasing Visibility

Initially, the reach of your pins may be limited, but discovering new trends in the Today Tab can help increase your visibility. Seize every opportunity to address current trends and incorporate them into your content strategy.

Pinterest Marketing | The best tips for the Today Tab

Summary

Using the Today Tab on Pinterest provides you with many opportunities to discover current trends and keep your pinboard fresh. By strategically incorporating relevant topics, you can not only stimulate your creativity but also improve your ranking.

Frequently Asked Questions

How often should the content on Pinterest be updated?Ideally daily to keep up with the trends and remain relevant.

What are Story-Pins?Story-Pins are interactive and dynamic pins that allow users to present content in multiple pages.

How can I make my Pins visible in the Today Tab?Regularly create high-quality and current content tailored to the interests of your target audience.