Create and configure Google Tag Manager account

Google Tag Manager is an excellent tool to simplify tag management on your website. Whether you run a blog, an online store, or a corporate website, using a Tag Manager makes it easier to implement tracking codes and other scripts. In this guide, you will learn step by step how to create a Google Tag Manager account and set up your first container.

Key Insights

• You need a Google account to create a Google Tag Manager account.
• An account acts as a container that can manage multiple "websites" or "apps."
• Creating a container requires some basic information, including your website's name and country.

Step-by-Step Guide

1. Create or Sign in to Google Account

Before you can create a Google Tag Manager account, make sure you have a Google account. If you already have one, log in. Otherwise, click on "Sign In" to create a new account. If you want to add another account, you can do so via the "add another account" option.

2. Access Google Tag Manager

Now go to the Google Tag Manager website. You can do this by typing "Google Tag Manager" into your search field. Select the link to tagmanager.google.com and click on it to access the overview.

3. Create Account

In the overview, you'll see the option to create a new account. Click on "Create Account." Now you need to enter your company's name (e.g., "Test Account GmbH"). Also, choose the country where your company or website is located. This information is important for privacy policies and customizations.

4. Create Container

Now it's time to create a container. A container is like a "pool" that stores all tags. Here you can choose whether the container should be used for a website, an iOS app, an Android app, or a self-hosted server. In your case, if you have a website, choose "Web."

5. Enter Domain

Now enter your website's domain (e.g., "tobtalk.at"). Make sure to add all relevant information so that you can easily locate the container later on.

6. Accept Terms of Service

Once you have entered all necessary information, click on "Create." You will now be asked to accept the terms of service. It is important to read these, even if they are not available in German in your case. You must accept the terms to proceed.

7. Get Google Tag Manager Code

Now you will receive the Google Tag Manager code that you need to implement on your website. You will need both the code for the head and body sections of your website. You can manually insert this code into your website's source code or automatically insert it using a plugin (e.g., for WordPress).

8. Retrieve Code for Future Changes

If you want to make changes to the Tag Manager in the future, you can access the shortcode at any time by going to "Administration" in Google Tag Manager or using the link in your user account.

9. Select Container

Now that your account and the first container are created, you can choose between different containers to manage specific projects or websites. Click on the desired account and select the corresponding container.

Summary

Creating a Google Tag Manager account and a first container is a relatively straightforward process. With this guide, you have gone through all the steps, from signing up with Google to implementing the tracking code on your website. By using Google Tag Manager, you have established the ideal basis to efficiently control your marketing and analysis activities.