Google Tag Manager: Understand the account structure

With Google Tag Manager (GTM), you can achieve efficiency in your marketing by simplifying tagging processes. But before working with the Tag Manager, it is important to understand the underlying account structure. This guide will help you clearly understand the structure of accounts and containers.

Key Takeaways

• The Google Tag Manager is created under a Google Account.
• Each company can have multiple containers to manage different websites or apps.
• Each container requires its own tracking code.
• Unlike Google Analytics, the Tag Manager offers a simplified structure without data views.

Step-by-Step Guide

The first step in using the Google Tag Manager is to create a Google Account if you don't already have one. This basic requirement is the foundation for everything else.

With this Google Account, you can then set up the Tag Manager. This is a straightforward process where you only need to provide your company's name, language, and country.

After creating your account, you have the option to create containers. Each container serves as a collection point for your company's tracking codes. You could start with one account for a website and a separate container for an app.

If your company has multiple websites or apps, it is practical to create different containers for each. For example, if you run a marketing agency that manages multiple sites like tobitalk.at, tobitalk.de, and marketing.ch.

Each of these containers requires its own Google Tag Manager Tracking Code. This means you need to ensure that the tracking code for tobitalk.at is not used for tobitalk.de to avoid incorrect data.

The hierarchy of the Tag Manager is crucial here: first comes the Google Account, then the account itself, followed by the containers representing various data sources. Unlike the structure of Google Analytics, the complex data views are missing here.

In conclusion, the structure of the Google Tag Manager is intuitive and easy to understand. To ensure effective data tracking, it is important to set up your containers correctly and manage them strategically.

Summary

In the Google Tag Manager, the setup of accounts and containers is the foundation for effective tracking. The process is simple and allows for a clean separation of data sources for websites and apps.