Publish Google Tag Container

It is crucial that you master the process of publishing a container in Google Tag Manager correctly in order to optimize your website's performance. If you have already created all necessary tags, triggers, and variables, you are one step ahead. In this guide, you will learn how to fire your first tag in Google Tag Manager and what steps are required for it.

Main Insights

1. Before publishing, you should check all changes in preview mode.
2. Document the version change to ensure traceability.
3. Note that a working connection between your site and Google Tag Manager must exist.

Step-by-Step Guide

First, ensure that you have already created all tags, triggers, and variables. This is the foundation for working with Google Tag Manager. Once that is done, you can start publishing.

Navigate in your Google Tag Manager to the overview of your workspace. There you will find all the changes you have made under the "Tags" section. Check if the tag you created is listed correctly.

Before you actually start publishing, first go into preview mode. This is an important step to see if everything is functioning as desired. Review the preview closely to ensure everything is working correctly before making the changes live.

Once you are satisfied with the preview, it's time to publish. Click on the "Submit" button. Here you can enter a version name that will help make future changes easy to trace.

When creating a version, you have the option to create a specific name, or you can have the version created directly. If you only create the version, it will not be published until you activate it. Therefore, choose a concise and understandable name.

For example, you could enter "Version 3" or "Google Analytics Tracking V1" in the version name field. A clear version name improves clarity and traceability for you and your team.

Adding a description is also helpful. Here you can enter what changes have been made, who created the version, and when it was done. This ensures more transparency within the team and can be useful for future inquiries.

Also, select the appropriate workspace. In many cases, it will be a "Live" environment so that changes can take effect immediately. Make sure you choose the correct environment options.

After reviewing your version, you can click on "Publish." This will make your version live, and the workspace will be reset to the state before publishing so you can start with new changes.

Once the publication is done, the current version will be displayed in the "Versions" area. There you can always look back at the published version or even revert to an earlier version if necessary.

It is important to follow all these steps to ensure that your container is successfully published. The final step ensures that there is an existing connection between your website and Google Tag Manager. Check this thoroughly.

Summary

You have now learned all necessary steps to publish a container in Google Tag Manager. By using the preview, giving clear version names, and selecting environments correctly, you can ensure that your tag works smoothly and your website can be monitored optimally.