Set up a Google Analytics 4 account

Do you want to create a Google Analytics 4 account to better analyze the performance of your website? Here you will learn how to efficiently and quickly implement this. Let's dive straight into the steps so you can start tracking your website soon.

Key Insights

• Tools and services from Google provide you with valuable insights.
• Creating a Google Analytics account is the first step to effectively utilizing these insights.
• Analyze the collected data to optimize your website and understand user behavior.

Step-by-Step Guide to Creating a Google Analytics Account

Start by opening your web browser and go to the search bar. Type in "Google Analytics." To go directly to the registration window, click on the link "analytics.google.com."

Once you have accessed the website, you will be redirected to a registration window. Here you will be greeted with a welcome screen that will guide you through getting started with Google Analytics. Click on the "Start Measurement" button.

In the next step, you need to give your account a name. Choose a meaningful name that will help you identify this account later. For example, you could name it "Tobias Wecker Test Account." Alternatively, you can also select your company name or the specific purpose of the account.

After entering the account name, you will proceed to the data sharing settings for your Google Analytics account. Here, you should select all available options if you agree to provide Google with information about your usage. Privacy considerations are important, but many companies use Google products, which is why this is often sensible.

The next step is to create a property. For this, you need to name the property you want to set up. For example, you could name it "Test Website" and provide the URL if you want to associate it with that. Correctly entering the timezone is also important to keep your traffic reports accurate. Choose the appropriate timezone for your country or region.

Additionally, you should select the correct currency. If you are in e-commerce, it is crucial to have the currency set correctly to avoid misunderstandings when it comes to the financial reports of your website.

If you are interested in advanced configuration, there is an option to display additional options. Click on "advanced options" to create a Universal Analytics account. If you only want to use Google Analytics 4, you can skip this step.

Once you have entered all the required information, click "Next." Here you have the opportunity to select additional details such as the industry of your company. This has more incidental benefits as you can receive some templates based on your selection.

Now it's time to accept the data processing terms. Here you will find important information to ensure that you understand and agree to Google's policies. Go through each option carefully before clicking "I agree" to proceed.

After accepting the terms, your account will be created. You can then choose whether you want to receive offers, feedback, and tests from Google Analytics. It's up to you whether you want to receive this information via email - in this example, you decide against it.

Now you are ready to set up your first data stream! This action will be covered in a later tutorial, so you have time now to explore more about the functionalities of the account and understand their usefulness.

Summary

By following the steps mentioned above, you can easily and efficiently set up a Google Analytics 4 account. Your account will provide you with valuable insights into user behavior on your website and help you make informed decisions.