Instagram marketing: private vs. business accounts

You want to be successful on Instagram and make the most of the platform for your marketing? Then the choice between a private and a business account should play a crucial role for you. In this guide, you will learn about the essential differences and the reasons why a business account is recommended for your ambitious endeavors.

Key Insights

• A private account is especially suitable for exchanging with friends and family.
• For businesses, a business account offers numerous advantages such as insights, advertisements, and improved reach.
• Switching to a business account is uncomplicated and can be done within seconds.

Step-by-Step Guide

1. Considerations Regarding Account Type

First, you should consider what you want to achieve with your Instagram account. A private profile is ideal for personal interaction, while a business account gives you more opportunities for marketing and reach.

2. Private Profile: Pros and Cons

When you set your profile to private, only your followers can see your content. While this ensures more privacy, it also means that your reach is highly limited. A private profile is especially suitable for users who want to share their pictures and content only with a limited group of people, such as family and friends.

3. The Benefits of a Business Account

A business account offers you numerous benefits. You gain access to insights that provide you with information about your followers, likes, and engagement. Another significant advantage is that you can integrate your online shop. This means that users can directly purchase products from Instagram, which is not possible with a private account.

4. Accessibility and Communication

With a business account, interested parties can send you messages directly without having to follow you first. This allows for easier and faster communication with potential customers and is crucial for your marketing.

5. Post Planning

Before you start with your content, it's important to know that with a business account, you can schedule posts in advance. This feature is enabled through the Creator Studio by linking your Instagram profile to your Facebook page. This allows you to strategically publish your content without needing to be active daily.

6. Utilizing Advertisements

Another significant advantage of a business account is the ability to run targeted advertisements. You can create and manage advertisements directly through the Instagram app without needing a connection to Facebook.

7. Shop Functionality

With a business account, you can link products in your feed, creating shoppable posts. This means that your followers can directly click on the links to buy products.

8. Conclusion: Business Account or Private Profile?

In summary, you have the choice between using Instagram privately, which imposes limitations on your reach, and a business account that offers numerous benefits for your marketing and online presence. I particularly recommend choosing a business account for marketing purposes. However, if you also want to maintain a private profile, you are welcome to do so simultaneously.

Summary

To be successful on Instagram, you need to be clear about the right account choice. While a private account only allows for interaction with friends, business accounts provide essential functions such as insights, product linking, and advertisements that are indispensable for marketing purposes.