Create and link a professional Instagram profile

Every company, whether small or large, needs an electronic business card. Instagram is an indispensable tool for presenting your brand and communicating with your target audience. If you want to use your Instagram account as a business profile, you are in the right place. In this guide, you will learn how to switch from a personal profile to a business profile and the benefits it offers.

Key Takeaways

• A business profile provides access to analytics tools such as Insights.
• You can run ads and add a shop.
• Switching back to a personal profile is possible but results in the loss of key features.

Step-by-Step Guide

Step 1: Accessing the Settings

First, you need to navigate to your Instagram profile. Click on the three lines in the upper right corner. This will open a menu where you will find various options.

Step 2: Accessing Settings

Scroll down in the menu and select the "Settings" option. Here you can make all essential adjustments to your account.

Step 3: Selecting Account

Within the settings, you will see different categories. Look for the "Account" section and click on it. Here you can initiate the switch to a professional account.

Step 4: Switching to a Professional Account

After clicking on "Account," scroll further down until you see the option "Switch to Professional Account." Choose this option to start the process.

Step 5: Selecting the Category

In the next step, you need to choose a category for your business profile. There are many options available - whether you are a blogger, artist, or entrepreneur. Select the relevant category that best fits your business.

Step 6: Category Visibility

You have the option to display the chosen category on your profile or keep it private. If you choose not to display it, this information will be in grey above your description. Make sure to set this according to your preferences.

Step 7: Completing the Profile

Click on "Done" to finalize the switch and create your business profile. From this point on, you will have access to the various features that come with a business profile.

Step 8: Reverting to Private

If you decide to convert your business profile back to a private account, go back to the settings. From there, navigate again to the "Account" section. Note that this switch will result in the loss of Insights and advertising functions.

Summary

A business profile on Instagram opens up many opportunities to showcase your brand and communicate directly with your followers. You have access to valuable insights and can run ads to promote your business more effectively. While switching back to a private profile is possible, it does not restore the advanced features.