The world of social media is full of opportunities and challenges, especially when it comes to marketing partnerships. If you want to collaborate with influencers, it is essential to check their authenticity. Fake influencers can not only strain your budget but also endanger your reputation. In this guide, you will learn how to analyze potential cooperation partners on Instagram and determine whether their followers are truly organic or if they may have gained dishonest access to their fan base.
Key Insights
- Use online tools to monitor follower growth.
- Pay attention to sudden follower increases.
- Check the engagement rate relative to the followers.
- A high number of likes and comments alone is not proof of real followers.
Step-by-Step Guide
1. Choose an Analysis Tool
To uncover fake influencers, you need a reliable analysis tool. I recommend using Social Blade. Simply go to the website and prepare to enter some important information.
2. Search for the Desired Influencer
Enter the Instagram name of the influencer you want to check. In this case, let's take the example of the influencer Jasmin Wagner, better known as Blümchen. Make sure to enter the correct name with the right spelling style for the best results.
3. Analyze the Follower Count
Check the influencer's current follower numbers. Pay attention to significant fluctuations. For example, Jasmin Wagner has a very irregular follower count. It is important to observe the trends and patterns in her follower count.
4. Check the Growth Rate
A sudden increase in followers should raise alarm bells. If you see an influencer gaining a huge number of followers in a short period, it is advisable to check whether this growth was organic or achieved through a giveaway.
5. Consider the Engagement
Look at the engagement rate, often determined by the number of likes and comments relative to the number of followers. A low engagement rate may indicate that many followers are not genuine. If the likes and comments are low compared to the followers, this could be a warning sign.
6. Make Your Own Comparisons
Check your own profile and compare how your follower growth looks. If your numbers are stable and do not show extreme increases, it usually indicates organic growth. Such comparisons help you get a better feel for the influencer's account.
7. Draw Conclusions
Once you have evaluated all these data, you can decide for yourself whether you want to collaborate with the influencer or not. If you find that someone has fake followers, the engagement rate is low, or the numbers do not add up, it is generally better to avoid collaboration.
Summary
To check the authenticity of influencers, use tools like Social Blade, analyze their follower numbers, pay attention to engagement, and draw conclusions based on your results. Stay informed about these trends to make informed decisions for collaborations.
Frequently Asked Questions
How can I tell if an influencer has fake followers?By analyzing follower growth and engagement rate.
What is a normal engagement rate?A good engagement rate usually falls between 1% and 5%.
Can I use Social Blade for free?Yes, the basic functions of Social Blade are freely accessible.
How do I activate Social Blade?Simply go to the website and enter the influencer's Instagram name.
What role do giveaways play in follower growth?Giveaways can lead to inorganic follower growth that has no real value for your marketing.
