Instagram marketing: Reach contacts and analyze insights

You want to optimize your Instagram marketing and find out how many accounts you are reaching with your content? Analyzing your Insights is an important step in developing effective strategies. In this guide, you will learn how to interpret and utilize your captured reach and contacts to increase engagement.

Main Insights

1. The insights provide valuable information about the reach of your posts.
2. Analyzing recognized accounts allows you to identify trends and patterns in your profile.
3. You can take targeted actions to improve your reach through targeted content.

Step-by-step guide

Accessing your Instagram Insights

To view the insights for your profile, first navigate to your profile. Once on your profile, you will find the insights either directly under "Edit profile" or via the three lines in the upper right corner. Here you can then click on "Insights" to view all relevant data.

Selecting the Time Frame

Before you start the analysis, it is important to select the right time frame to compare the data. Click on the option to set it for 7 days or 30 days. This allows you to observe specific changes over different periods. Make sure to compare different time periods to get more precise insights.

Overview of Accounts Reached

Now, take a look at the "Reached Accounts" section. Here you will get an overview of how many accounts you have reached through different posts in the last 7 and 30 days. For example, you may have reached around 40,000 accounts last week, which is a good comparison to previous months. Check for any deviations - for example, a minus of 41% compared to the previous month - to adjust your strategy if necessary.

Detailed Reach Analysis

If you want to see more detailed data on reach per day, you can click on the blue boxes referring to the respective time period. This will show you the exact numbers of accounts reached on different days, providing valuable insights into which days your posts have achieved higher engagement.

Understanding Impressions

In addition to the reached accounts, it is also important to look at impressions. Impressions are the number of times your content has been viewed, regardless of user reactions. An increase of 38% compared to the previous week indicates that your content has received more visibility. Based on this data, you can also analyze activities on your account, such as profile views and clicks on external links.

Analyzing Post Reach

Now, it's time to examine your posts more closely. Click on "View All" and sort by reach. This will help you understand which of your content has reached the most accounts. Analyze the performance of your photos and videos and review them across different time frames to identify trends.

Deriving Insights from Posts

When reviewing the insights of individual posts, pay particular attention to the number of reached accounts and impressions. Here you can see how many new users from your target audience are following your profile. Pay attention to the type of content that resonates well. Posts that receive high reach and interaction often indicate that you should continue in the same direction.

Identifying Anomalies and Opportunities

If you find that some of your content has performed exceptionally well or gained many new subscribers, make note of these points. Then think about how you can create similar content to evoke the same response. Also, make sure to regularly review your statistics to identify unexpected anomalies or opportunities.

Summary

To maximize your reach on Instagram, analyzing your Insights is crucial. This guide shows you how to capture and interpret the most important information to optimize your marketing. Be sure to identify trends and adjust your strategy accordingly.