Effective use of the Instagram direct message feature

If you want to establish yourself in Instagram marketing, it is essential not only to use the platform for posts but also to understand the communication possibilities it offers. In this tutorial, we focus on the messaging feature of Instagram, which helps you effectively communicate with your audience, manage requests, and improve your user experience.

Key Insights

• The Instagram messaging feature allows versatile communication options, including text messages, voice messages, and image sharing.
• It is important to filter out spam and unwanted messages through suitable settings.
• You can organize chats by switching between the primary folder and the general folder to keep track of conversations.

Accessing the Messaging Feature

To access Instagram's messaging feature, open the app and locate the message icon in the top right corner. It is located to the right of the icons for creating a new post and the activity feed.

After clicking on the message icon, you will enter your messaging area where you can see some of your profiles and a search bar to help you navigate quickly between chats.

Searching and Responding to Messages

In the message overview, you will see a list of your recent chats. If you are looking for someone, for example, a person you recently chatted with, you can simply enter the name in the search bar. For instance, if you are looking for a person you call "your money your responsibility," they will appear in the suggestions.

You will also receive suggestions for contacts with whom you may have been inactive at the same time. This feature is useful for reconnecting with others.

Folder Management

When examining the chat window, you will notice the option to switch between the primary folder and the general folder. Here, you can keep important messages in the primary folder and move unimportant messages to the general folder.

To move a message, press and hold on the chat and select the option "move to general."

Properly managing these folders can help you keep track of important conversations.

Sending and Receiving Messages

If you wish to communicate with someone, simply click on the chat. The profile name and profile picture of your contact are displayed above. Here, you have several options – one of which is the video call. For example, if you are having a conversation with your own profile, you can simply click on the video icon to start a video call.

Of course, you can also send messages, similar to what you know from other platforms like WhatsApp. Simply write your message and send it.

Additionally, there is the option to send photos or videos using the camera icon. These media are only displayed once, similar to Snapchat, allowing you to share spontaneous moments.

Voice Messages

Sending voice messages is a valuable feature that allows you to quickly convey information. Simply press and hold the microphone symbol to record your message. Note that the recording is limited to 60 seconds.

Upon release, the message is immediately sent to your contact. If you wish to recall a message, you can do so by pressing and holding the message and selecting the "recall message" option.

Manage Message Requests

Another handy feature is managing requests. You'll receive notifications when someone sends you a message whom you're not following yet. For example, when you open the chat box and see the request, you can decide whether to follow the user or reject the message.

This way, you keep control over your message area and decide who can message you directly.

Summary

In this tutorial, you have learned how to effectively use the messaging function on Instagram to communicate with your audience, manage conversations, and keep track of important messages. This knowledge is particularly valuable for elevating your Instagram marketing to the next level.