Livestreaming is an exciting way to interact directly with your audience and get real-time feedback. If you're new to Instagram or just want to get a fresh start in the world of livestreaming, here are all the steps you need to take to make your first livestream a success.
The most important insights
- You can start a livestream on your Instagram profile by selecting the Live option.
- An inviting title is important to attract viewers.
- Interaction with the audience via chat is a key element of livestreams.
- You can save the livestream so that others can watch it later.
Step-by-step guide
To start your first livestream on Instagram, follow these simple instructions
1. prepare yourself
It's efficient to make sure everything is ready before you start your livestream. This could mean checking your surroundings, making sure your camera is well aimed and looking for a suitable time to reach more viewers.
2. choose your profile
Navigate to your profile and make sure you are in your desired account. If you have a second account, you can consider using it to like and save your own posts. This helps to support your algorithm.
3. go to the story function
Tap on your profile picture at the top of the screen to go to the story function. There are various options here, including Stories, Reels and Live.
4. start the livestream
Select the "Live" option displayed in this menu. A new screen will open where you have the option to add a title for your livestream. An inviting title can attract viewers.
5. add a title
Give your livestream an interesting and appropriate title. For example, "First stream" could be a good choice. An appealing title increases the likelihood that viewers will click on your stream.
6. go live
As soon as you are ready, press "Go live". Instagram will now check your connection. This step can take a few seconds, so be patient.
7. interact with your audience
After starting the livestream, you should keep an eye on the chat function. At the bottom left of the screen, you can see the messages from your viewers. It's important to respond to them to encourage interaction and engage your audience.
8. use specific functions
In addition to the chat, there are other functions such as the option to ask questions or invite viewers to stream together with you. 'Co-op streaming', where you invite someone else, can further engage your audience.
9. experiment with filters
During the stream, you can try out different filters to create visual variety. These features enrich the stream experience and can provide entertainment, even if the need for such effects is subjective.
10. don't worry about viewer numbers
It is quite normal to have few or even no viewers at the beginning. Don't let this initial uncertainty discourage you. Regularity in livestreaming is the key to building an audience.
11. save your livestream
After the stream, you have the option to save it. This feature allows your followers to watch the video later - an effective way to reach an audience even after the livestream.
Summary
Hosting a livestream on Instagram is not complicated and only requires a few simple steps. With the right preparation, an inviting title and a willingness to interact, you can pique your audience's interest. Remember that it is normal to have only a few viewers at the beginning and take the opportunity to record your stream and offer it later.
Frequently asked questions
What do I need for a livestream on Instagram?For a livestream, you need an Instagram account, a smartphone with a camera and a stable internet connection.
How can I engage the audience during the stream?Interact with your audience during the livestream via the chat, answer questions and encourage viewers to actively participate.
Can I save the livestream later?Yes, you can save your livestream so that followers can watch it later as a video.
How often should I go live?It is advisable to stream regularly to build an audience and get your followers used to your content.
