Needs analysis in affiliate marketing - Understanding customer needs

The targeted analysis of customer needs is an essential part of affiliate marketing. If you want to be successful, you must understand what requirements and desires your target audience has. In this guide, you will learn how to conduct an effective needs analysis to find out what the customer is really looking for.

Key Insights

• The quality of the product is crucial, depending on the type of product (e.g., video courses vs. everyday consumer goods).
• A thorough analysis of the target audience is necessary to promote relevant offers.
• Pricing and competition are important factors to consider when selecting affiliate products.
• Customer surveys are an effective method to collect feedback and improve landing pages.

Step-by-step guide to needs analysis

Step 1: Distinguishing between Quality and Quantity

Before committing to an affiliate product, it is important to understand the requirements for quality and quantity. Consider what you want to achieve: Should the product be sold frequently or is it a one-time purchase?

For example: A standard ballpoint pen usually has low quality, so buyers are willing to purchase it often. In contrast, products like video courses or books rely on high quality, as customers typically do not want duplicate content.

Step 2: Referring to Product Types

Consider the type of product you want to promote. Are they products that are frequently repurchased, such as dog food or health products? These can be profitable for affiliate marketers, as customers will buy them repeatedly. Be aware that one-time purchases, such as with a book or video course, do not generate the same recurring revenue.

Step 3: Using Test Products

To evaluate the quality of a product, you should be able to try it out. Ask the provider for a free test product or access to a sample to test the product yourself. This gives you the opportunity to make an informed decision.

In addition, you can pass the product along to friends to gather their opinions. This will provide you with valuable feedback to help you decide whether to promote the product or not.

Step 4: Target Audience Analysis and Demographics

Succinctly analyze your target audience. Consider who your customers are exactly and whether the advertised product fits their needs. It is important to consider cultural and religious aspects to avoid potential conflicts. Your advertising could be directed at an audience who culturally does not accept buying certain products.

Step 5: Pricing and Market Comparison

Examine the prices of your affiliate products compared to competing products. What are the commissions like? Keep in mind that low-priced products often sell better, even if the commission rates are lower. A product worth €10 may bring in a lower commission, but a high number of sales can significantly increase your overall earnings.

Step 6: Analyzing Competitors and their Offers

Closely observe the competition. Which products are being advertised by other market participants? Pay attention to pricing, the quality of landing pages, and customer service. This will give you a good overview of what works and what doesn't in your market segment.

Step 7: Gathering Direct Customer Feedback

One of the best methods to understand market needs is to gather customer feedback. Use social media, forums, or surveys to directly learn from potential buyers what they expect from a product. Ask specific questions to receive qualitative answers.

Summary

Conducting an effective needs analysis is crucial to succeeding in affiliate marketing. Carefully consider which products you select and how they align with the needs of your target audience. Make sure to check the quality and demand of your products with the target audience and actively seek feedback to maximize sales rate.