The digital image world has changed significantly over the years. Pinterest has established itself as one of the leading platforms that not only shares images but also ideas and inspirations. So, Pinterest is not just a place to browse, but also an effective marketing platform. In this guide, you will learn what makes Pinterest unique and how you can use the platform for your marketing.
Key Insights
- Pinterest is an image and video sharing platform, founded in 2009.
- The platform allows users to save content on so-called pinboards.
- Over 77% of users have discovered brands through Pinterest, making it a valuable platform for businesses.
- The use of videos on Pinterest increased by 200% between 2020 and 2021.
- A quarter of users actively use Pinterest to purchase products.
Step-by-step guide to Pinterest Marketing
What is Pinterest?
Pinterest is an American image-sharing and social media service. The platform allows you to share images and videos, and save them in the form of pins. You can attach links to your content to make it easier for users to access additional information.
Vertical Orientation as Format
A special feature of Pinterest is the ability to upload content in non-traditional formats, especially in vertical orientation. This plays a crucial role in standing out on the platform and capturing users' attention.
Pinning to Pinboards
A key function is that each pin must be pinned to a so-called pinboard – similar to a physical bulletin board in an office where you pin notes or images. Organizing these pinboards is crucial to make the content accessible to other users.
Historical Aspects
Pinterest was founded in 2009 – a year before Instagram. The platform has since seen impressive growth, generating over 2 billion searches per month. This clearly demonstrates how many people actively seek inspiration and ideas.
User Behavior
In Germany alone, there are around 4 million saved contents on Pinterest daily. It is interesting to know that 77% of users have already discovered a brand while browsing the platform for specific content, whether it's a t-shirt or a wedding dress.
Rise in Videos
The demand for videos on Pinterest has significantly increased in recent years. Video views have increased by an astounding 200% from 2020 to 2021, indicating that multimedia content is becoming increasingly important.
Mobile Usage
74% of users primarily use Pinterest on their smartphones. This means that the platform is not only suitable for desktop users but has also been optimized for mobile use, which is especially important for your marketing efforts.
Purchasing Behavior
An outstanding statistic is that over 25% of users actively use Pinterest to search for and purchase products. These users not only visit the platform to find inspiration but are also willing to make purchases. This makes Pinterest a valuable tool for your marketing.
Summary
Pinterest is a dynamic platform that allows you to share content strategically and attract potential customers. With a massive user base and a unique format, this platform offers a variety of opportunities for brands and businesses.
Frequently Asked Questions
What is Pinterest?Pinterest is a platform for sharing images and videos, allowing users to save and share content.
How can I use Pinterest for marketing?You can share your brand content on Pinterest to provide inspiration and attract potential customers.
How important is mobile usage on Pinterest?74% of Pinterest users primarily use the platform on their smartphones.
What formats work best on Pinterest?Vertical content and videos have high visibility and effectiveness on Pinterest.
What is the purchasing intent of users on Pinterest?Over 25% of users actively use Pinterest to search for and purchase products.
