Target audience determination is a crucial process to align your own offering profitably. If you offer a digital product or service, it is essential to precisely define your target audience. In the following text, I would like to introduce you to how the team behind tutkit.com conducted this target group definition process. These steps can provide you with valuable insights to better sharpen the focus of your own offerings.
Key Insights The target group determination process at tutkit.com is based on a structured approach that includes meetings, team feedback, and detailed analysis. The transition from a creative to a B2B-oriented positioning was a gradual process complemented by the development of Buying Personas. This approach ensures that marketing strategies are effectively tailored to the needs of current and potential customers.
Step-by-step guide to target audience determination
Step 1: Team meetings for target audience determination
The first step was to organize various meetings with the team. During these sessions, written questions were posed to team members to gather opinions and ideas on target audience determination. The results of these meetings were documented and analyzed to identify key points within the team.
Step 2: Analyze the customer structure
It was important to understand the existing customer group. The customers of tutkit.com originally came from the community of PSD Tutorials. In the course of the repositioning, it was necessary to consider to what extent this target group could be retained while simultaneously attracting new customers. It quickly became apparent that the approach to the target group needed to change in order to better reflect the breadth of products and services.
Step 3: Definition of the current target audience
The current target groups at tutkit.com consist of various groups such as individual users, self-employed entrepreneurs, students, and educational institutions. In this analysis, particular attention was paid to which groups generated the most interactions and purchases. The goal was to gain a clearer picture of the different needs and demands of users.
Step 4: Development of the vision
Based on the results of the analysis, a vision was formulated outlining the future goals of tutkit.com clearly. This vision serves as a guide for the development of Buying Personas, which will be crucial for marketing and communication strategies. It was particularly important to identify the problems of the target audience and define what solutions tutkit.com can offer.
Step 5: Creation of Buying Personas
After the vision and target audience were clearly defined, the creation of Buying Personas began. Various personas were created on digital boards, including the needs, expectations, and challenges of each persona. Remember that these personas are not just fictional characters but based on real customer insights.
Step 6: Creation of the working document
All collected information and structures were summarized in a working document. This document served as a basis for discussion of all relevant strategies within the team. It was important to make clear statements about the product offerings and their adaptation to the needs of the newly defined target groups.
Summary
The redefinition of target groups at tutkit.com was an intensive process characterized by teamwork and iterative meetings. Through the clear definition of the target group, the development of a vision, and the creation of Buying Personas, a precise picture was obtained that is crucial for both advertising and product development. The entire process ensured that marketing strategies are now tailored to the identified needs of users and that the company is well positioned for future growth.
Frequently Asked Questions
Which steps are included in the target audience determination process at tutkit.com?The process includes team meetings, analysis of customer structure, definition of the target audience, development of a vision, creation of Buying Personas, and summarization in a working document.
How are Buying Personas created?Buying Personas are created based on customer analysis and team feedback, and include specific information about the needs and expectations of the target groups.
Why is target audience determination important?Target audience determination is important to align marketing strategies and product offerings specifically to the needs of customers.
How long did the target audience determination process take?The exact time interval was not defined in the tutorial, but it was emphasized that it was a gradual and iterative process.
