Understanding and Utilizing TikTok Ads Manager Benefits

Are you interested in advertising on TikTok? To conduct effective marketing on this platform, it is important to understand what benefits TikTok Ads offer for your company or project. In this guide, you will learn everything important about the target audience, reach, and use of TikTok Ads, as well as a step-by-step guide on how to effectively use the TikTok Ads Manager.

Key Insights

• TikTok reaches a very young target audience, which is not present on many other platforms.
• TikTok's user base has surpassed the billion mark, offering a great potential for advertising.
• TikTok provides a relatively inexpensive option for paid advertising.
• The daily usage duration on TikTok is high, which means your ads can achieve good reach.

Step-by-Step Guide

Understanding the Target Audience

First, you should understand the target audience of TikTok. One of TikTok's greatest strengths is the ability to reach an extremely young audience who may not be active on other social media platforms like Facebook. Many users here have recently acquired a smartphone and install TikTok as one of their first apps. If you offer products or services for a young audience between 12 and 20 years old, this is an ideal platform for your marketing.

User Base and Reach

TikTok's user base is impressive. In 2021, the platform already surpassed the billion mark. This gives you the opportunity to reach millions of potential customers. In Europe, there were over 100 million active users in 2020, consuming content regularly. If your content is designed to appeal to these users, you can benefit from the enormous reach.

Gender Distribution

The gender distribution of TikTok users is approximately 60% female and 40% male. This is an important factor to consider in your targeting. However, there are also male users, and the platform could achieve an even more balanced gender distribution in the future.

Usage Duration

The daily usage time on TikTok reveals another interesting detail. Users spend an average of about 46 minutes per day on the platform, and in Germany, it's even around 50 minutes. This is important because more time on the platform also means that your ads have a greater chance of being seen.

Costs and Conversion Tracking

Another advantage of TikTok Ads is that they are relatively inexpensive compared to other platforms. You get the opportunity to create tailored campaigns without having to spend a huge budget. However, it's important to note that conversion tracking in TikTok Ads is not as advanced as it is on platforms like Facebook.

Getting Started with the Ads Manager

Now that you know the benefits of TikTok Ads, it's time to utilize the TikTok Ads Manager. You can create an account and explore the various features that help you target your advertising effectively.

Summary

With a clear understanding of the advantages of TikTok Ads, you have a powerful platform at your disposal to reach your target audience effectively. Utilize the vast reach, young users, and relatively low costs to drive your marketing forward. Take the first step and create your account in the Ads Manager!