TikTok Ads Manager: This is how you choose placements correctly

In TikTok Ads Manager, you have the opportunity to effectively control the placement of your ads. Selecting the right placements is crucial for the reach and effectiveness of your advertising. In this guide, I will show you how you can optimally select the placements to reach your target audience.

Key Insights

The placement of your TikTok ads is not only important for visibility, but also influences the relevance of the content for your target audience. While TikTok defaults to offering automatic placements, it is advisable to manually review and adjust them if needed. You should carefully consider whether you want to allow comments or downloads of your ads, as this can influence user behavior and brand perception.

Step-by-Step Guide

1. Select a Placement

When you enter the TikTok Ads Manager, the placement selection is found in the ad group section. By default, the option for automatic placements is enabled. However, I recommend disabling this option and manually selecting the placement. This gives you more control over where and how your ads are displayed.

2. Understand Different Placements

When you click on the placement option, you will see various possibilities, including "TikTok," "Newsfeed App Series," and "Pangel." The visibility of your ad can vary significantly depending on the platform. For example, ads in the newsfeed may look like a typical Facebook post, which could be less engaging.

3. Choose TikTok as the Primary Placement

For the best results, you should only select TikTok as the placement. The other options, especially "Pangel," are often less suitable as they may not reach the target audience you want to address. If you are advertising in Germany, Austria, or Switzerland, there is no need to choose other placements.

4. Enable or Disable Comments

Another important point regarding placement is deciding whether you want to allow comments. Comments can be both positive and negative. If you think that negative comments could detract from the interest of potential customers, it is better to disable this option.

5. Manage Video Downloads

If you are considering allowing users to download your ads, consider what could happen to this content. While sharing your ads on other platforms can be positive, there are also potential risks such as distortions or unwanted edits. Think about whether this feature makes sense for your campaign.

6. Monitor Current Target Audience

Keep in mind that changes to placements can also affect the size of your target audience. It is important to keep this in mind as you adjust your settings. Some target audience variables may change, and you should ensure that you continue to reach the desired users.

7. Now on to Ad Creative Types

After selecting the placements, it is advisable to look at the different ad creative types. These will help you determine the type of content you want to present to your target audience.

Summary

In this guide, you have learned how important the correct selection of placements in the TikTok Ads Manager is. You should try to reject automatic placements and instead specifically choose TikTok as the primary placement. The options for comments and video downloads are also important aspects that can influence interaction and brand perception.