Create a TikTok video ad

Creating a video ad in the TikTok Ads Manager opens up numerous opportunities for effectively reaching your target audience. Whether you want to introduce a new product or promote your services, an engaging video is the key to success. In this guide, I will walk you through the entire process of creating your first video ad so you can start off right away.

Main Insights

• The TikTok Ads Manager goes through three main steps to create a video ad.
• A concise and relevant ad name is important for recognition.
• Selecting the right video and adding text and graphics is crucial for the ad.
• You can utilize various ad formats and customizations to engage your target audience.

Step-by-Step Guide

Step 1: Set Ad Name

First, you should give your ad a meaningful name. This can be designed similarly to your campaign or ad group to ensure recognition. Choose something that piques curiosity or clearly describes what your ad is about. For example, you could use the name "tobitalk.at Video Ad," which directly appeals to the target audience.

Step 2: Choose Video

In the "Traffic Campaign" category, you have the option to use only a single video. This simplifies the design of your ad since you don't have to deal with selecting multiple videos. Upload the video you have prepared, which ideally can be up to 500 MB in size. Remember that the upload speed also depends on your internet connection.

Step 3: Upload Video

Click the "Upload" button to load your video into the TikTok Ads Manager. While this process usually goes quickly, the upload time may depend on the size of the video and your internet speed. Ensure that your video complies with the platform guidelines.

Step 4: Choose Thumbnail

After the video has been uploaded, you can choose a thumbnail that serves as the preview image. This is less relevant if the video plays immediately, but it can be useful if the video takes longer to load. Select an appealing image that encourages the target audience to click on it.

Step 5: Check Format Requirements

In the TikTok Ads Manager, you can check the format requirements for your video. Here you will find out which formats are supported, such as square, horizontal, or vertical. Optimize your video accordingly to achieve the best results.

Step 6: Label Video

Now you have the opportunity to add a title and description text to your video. Ensure that the title is short and concise. The description should provide detailed information or a call to action. You have the option to use up to 100 characters, so make sure each line is meaningful and compelling.

Step 7: Add Call-to-Action

In this step, you can insert a call-to-action that clearly tells viewers what to do next. Options like "Watch Now," "Read More," or "Book Now" are possible. This call to action should be chosen to align with your specific goal.

Step 8: Insert URL

Add the URL to which your ad should link. This URL must be precise, as users could otherwise be directed to the wrong page. Also, ensure that all links function correctly.

Step 9: Add Profile Picture

You have the option to select a profile picture for your ad, which will be displayed in the ads. Choose a picture that looks good and is displayed in a circular format. This image will usually be visible in the lower corner of your ad.

Step 10: Final Review and Confirmation

Before finalizing and sending your ad, review all information and ensure everything is correct and appealing. Confirm that you meet all legal requirements and TikTok policies.

Summary

Creating your first video ad on TikTok is a systematic process that involves selecting an appealing video, creating a clear ad title, and including additional information such as URL and call-to-action. By following all the steps, you can create an effective and engaging ad that reaches your target audience.