Creating lookalike audiences in the TikTok Ads Manager

Lookalike-audiences help you achieve your marketing goals by targeting new customers effectively. If you have already created a Custom Audience, you can utilize this feature to significantly expand your advertising opportunities. This guide will show you step by step how to create a Lookalike audience in the TikTok Ads Manager.

Key Insights

• Lookalike audiences are based on existing Custom Audiences.
• The process requires selecting inclusion or exclusion criteria.
• Optimizing the audience size plays a significant role in campaign success.

Step-by-Step Guide to Creating a Lookalike Audience

To create a Lookalike audience, the following steps are necessary:

To begin, you must ensure that you already have a Custom Audience. This forms the basis for your Lookalike audience. If you missed the last video where we covered this first step, you should review the basics there. Understanding this level of audience building is crucial before moving on to the next phase.

The first step is to select whether you want to include or exclude data from your Custom Audience. Consider carefully which groups are relevant. Do you want all members of your Custom Audience to be included in your new Lookalike audience, or should they be excluded? This decision is key to further optimizing your advertisements.

Next, you select specific parameters to refine your targeting. Pay attention to which platforms you prefer, TikTok may be one of the options you want to use. You can also adjust the placements and operating systems to reach your audience more precisely. Consider where your potential customers are located, for example, in Germany or Austria.

Then, it's time to set the audience size. Here you have three options: very specific, balanced, or broad. In most cases, the balanced setting is the best choice as it provides a good balance between reach and relevance. Remember that this setting can also impact the success of your advertising campaigns.

Finally, you name your Lookalike audience. A smart name could be "Female Lookalike Audience" if you primarily want to target women. Alternatively, you can use specific characteristics like "TikTok iOS and female" to further define the audience. Once you have finalized the settings, click on "Confirm." But make sure you have created a Custom Audience first, as this is a prerequisite for creating a Lookalike audience.

Summary

In summary, creating Lookalike audiences in the TikTok Ads Manager can be an effective strategy to reach new customers. Make sure to have a solid Custom Audience, select the appropriate settings, and strategically define your audience size.