Quick creation of TikTok ads in easy mode

Creating ads on TikTok can be an exciting way to introduce your product or service to a wide audience. Especially for beginners, there is the simple mode in TikTok Ads Manager, which allows you to quickly and easily start a campaign. In this guide, I will take you through the entire process step by step to create your first ad. This way, you can gain initial experience with TikTok Ads in a short time.

Key Insights

The simple mode offers a simplified way to create campaigns in TikTok Ads. You can choose between different advertising objectives and set up the ad within minutes. The settings are often hidden and require a certain level of know-how to achieve optimal results. On the other hand, the Custom method offers more customization options and control over your ads.

Step-by-Step Guide for Creating Your Ad

1. Open the Ads Manager

To activate the simple mode, you first need to enter your TikTok Ads Manager. Choose the "Create Campaign" option from the main menu to get started.

2. Choose the Simple Mode

At the top of the screen, you have the option to switch modes. Select the simple mode to start directly. Here, you can set a total of four advertising objectives - more on that later.

3. Define the Campaign Objective

In the simple mode, you have the choice between different objectives. For example, opt for a "Traffic" campaign if your intention is to drive more visitors to your website. Give the campaign a memorable name, such as "The fast way to success".

4. Configure Ad Group

Now, you should define the details of your ad group. Assign an ad name like "The fast way 1". Note that placements are set to "Automatic" by default; this is useful for a quick start, but you can also adjust them manually if you need more control.

5. Specify Target Audiences

In the next step, you have the opportunity to specify your target audience. For instance, you can set the country to Germany and Austria if those are your primary target markets. Note that all demographic data you can provide is optional.

6. Set Budget and Schedule

Establish your budget, with €20 being the recommended minimum size. You can also specify a schedule for your campaign to define exactly when your ad will be displayed. There are also different bidding structures to choose from. Start off simple and select "Lowest Cost".

7. Create the Ad

Now comes the creative part: creating your ad. Here, you can either select an existing video or upload a new one. Make sure the video clearly communicates the message of your campaign.

8. Review the Ad

Before publishing your ad, review all details, including the name, text, and call to action. You can also optionally add a tracking URL that helps you measure your ad's performance.

9. Publish the Ad

Once you have made all adjustments and are satisfied with your ad, you can publish it. The entire process should not take longer than 10 minutes, even if you are doing this for the first time.

Conclusion – Optimizing Success with TikTok Ads

Using the simple mode in the TikTok Ads Manager can help you quickly gain initial experiences in the advertising field. There may be some hidden options that are not immediately visible, but with some practice, you will soon be able to find the best settings for your campaigns. While the simple mode provides a quick solution, the customized method can lead to better long-term results as it offers you more control and customization options.

Summary

The simple mode of TikTok Ads allows you to quickly and easily create a campaign. Through a targeted step-by-step guide, you can master the entry into the world of advertising on TikTok and effectively reach your target audience.