Choosing the right name on TikTok can have a significant impact on your engagement and visibility. A targeted naming can lead users to your page who are actually interested in the content you share. In this tutorial you will learn how to choose a meaningful username and why it is important to increase your reach.
Key Insights
- The username is crucial for discoverability on TikTok.
- Using keywords in your name increases the chances of appearing in search results.
- The position of the relevant term in the name plays an important role.
Step-by-Step Guide
1. Choose a Memorable Username
A memorable username is the first step in catching users' interest. Your name should be simple, understandable, and directly related to the content you share. For example: If you share finance content, a name like "FinanceExpert" could be very fitting.
2. Check the Availability of Your Name
Before finalizing your name, you should check if the username is available. On TikTok, you can only change your name once every 30 days. In some cases, you may need to stick with the name you have chosen, so choose wisely.
3. Use Relevant Keywords
In the search field, you should use relevant terms that reflect the main theme of your content. For example, if you provide financial content, use the word "Finance" in your username. So, if I'm named "finance.tobias", my profile will be visible to those searching for finance.
4. Analyze Similar Profiles
Look at successful profiles in your niche. See what terms they use and how many followers they have. This can give you clues about which terms work well and which do not.
5. Consider the Position of the Terms
The placement of keywords in the username is crucial. A username starting with the topic or keyword will be easier to find. For example: "StocksGuru" will be more discovered than if the name is at the end.
6. Use Hashtags Strategically
Using hashtags along with your username is an additional way to gain visibility. Make sure to use relevant hashtags in your posts to reach a larger audience.
7. Optimize Your Profile
Remember to align your profile picture and biography with what you share. When users see your profile, it should be immediately clear what topic you focus on and why they should follow you.
Summary
A thoughtful username is crucial for your success on TikTok. Ensure it is relevant, memorable, and strategically placed. With the right keywords and a clear profile strategy, you can significantly increase your visibility and engagement.
Frequently Asked Questions
How often can I change my TikTok username?You can change your username once every 30 days.
Why is the choice of my username important?A memorable name with relevant terms increases your discoverability and hence your engagement.
How do I find suitable terms for my username?Analyze similar profiles in your niche and note which terms are commonly used.
What should I write in my TikTok bio?Your bio should clearly communicate what you share and why users should follow you.
How do hashtags affect my engagement?Relevant hashtags increase the likelihood that users will find your content and engage with it.
