Properly utilize the TikTok algorithm: This is how you can achieve more visibility

The TikTok universe is dynamic and the possibilities for content seem endless. However, success on this platform depends heavily on the functioning of the algorithm. Find out how you can utilize the mechanisms behind the TikTok algorithm for your marketing and attract more viewers to your videos.

Key Insights

• The TikTok algorithm works in multiple stages that influence the visibility of your content.
• Engagement is crucial: Likes, comments, and sharing of your videos are important factors.
• The length of the video and the viewer's attention span are crucial for the algorithm.
• The reach of your videos can vary significantly depending on the performance in the initial stages.

Step-by-Step Guide

1. Understand the Basics of the TikTok Algorithm

The TikTok algorithm is not static and is constantly updated. Understanding how it works can help you position your content better and increase your reach. There are four essential sections to watch out for.

2. Stage 1: The Initial Visibility Check

When you post a new video, it is shown to a limited audience group. Typically, it ranges from 200 to 300 users. Interactions matter here - how long do people watch your video? Do they like it or even share it? If your video receives around 300 views in this phase and shows positive engagement statistics, you have a chance to move on to the next stage.

3. Stage 2: Increasing Reach

If your video has enough engagement, it will be upgraded to Stage 2. Here, it will now be shown to a larger audience of up to 10,000 users. The key to your success here is as before: video length and interactions. A video that receives 5,000 likes on this occasion has a very good chance of further growth.

4. Stage 3: The Grand Exposure

The next step is crucial, as your video may be presented to up to 200,000 users. The algorithm once again checks the interactions: How many people like, comment, or save your video? You want to ensure that during this phase, the engagement rate remains high as it determines the further success of your video.

5. Stage 4: Reaching the Peak

Stage 4 is the ultimate goal, but it remains unattainable for many. Once you reach this stage, your videos can reach several million views. Here, you play in a league where with each new video, you generate a large number of followers effortlessly.

6. Engagement is Everything

Yes, the algorithm may seem mysterious, but one thing is for sure: Engagement is everything. Make sure your content is engaging and encourages commenting, sharing, and liking. Also, consider structuring your videos in a way that encourages replaying and saving, increasing your reach on the app.

Summary

The TikTok algorithm operates in multiple stages, and each step is crucial for the success of your video. Pay attention to interactions, video length, and viewer engagement to increase the likelihood of your content spreading widely. Understanding the structure of the algorithm equips you with the necessary tools to be successful on TikTok.