Marketing on TikTok can be a challenge if you don't create the right posts with the optimal settings. In this tutorial, we will explore in detail the various post settings that TikTok offers. You will learn how to increase your visibility and reach, and what it means to utilize the various privacy settings. Let's dive right in!
Main Insights:
- You can choose the visibility of your posts between "everyone," "friends," and "private."
- Comments and duet-stitch functions are crucial for engagement and reach.
- Videos can be saved on your device and automatically shared on social networks.
- Drafts allow you to save posts and edit them later before publishing.
Step-by-Step Guide
To optimize the post settings on TikTok, follow these steps.
1. Accessing the Settings
First, open TikTok and navigate to the video you want to upload. Here you will find the icon of a lock or gears that gives you access to various settings.

2. Setting Visibility
You can now choose who can see your video. There are three options: "Everyone," "Friends," or "Private." If you want your video to be visible to everyone, choose the option "Everyone" so that anyone searching for the hashtag or recommended your video can see it.

3. Activate Comments
An important setting is allowing comments. It is advisable to activate this function to promote interaction. Comments are a crucial part of engagement, and without them, your video may not achieve the desired reach.

4. Allow Duets and Stitch
To gain even more visibility, you should allow the creation of duets and stitch functions. This allows other users to use and react to your videos, which means additional reach for your post.
5. Save Video
Next, you decide whether the video should be saved on your device. This option is useful if you want to re-upload the video later – for example, if the first attempt didn’t go well or if you want to share it on other platforms.
6. Activate Automatic Sharing
You can also automatically share your video on platforms like WhatsApp, Instagram, or Facebook. Sharing on an Instagram Story is particularly useful as it generates additional views.
7. Use Draft Function
If you're not ready to publish your video immediately, use the draft function. This allows you to save your video, edit it later, and decide when to publish it.
8. Publishing the Video
Once you're satisfied with all the settings, click on "Publish." Your video will then be uploaded, and you will receive a confirmation once the upload is complete.

9. Interactions After Publishing
After your video has been published, check your profile and note how many views your video has. Engagement will evolve over time, and you can plan your next steps based on the performance.

Summary
The right post settings are crucial for the success of your TikTok videos. By optimizing visibility, comments, sharing, and using the draft function effectively, you can ensure that your content achieves the greatest reach and interaction. Experiment with these settings to find out what works best for you and your audience.
Frequently Asked Questions
What are the different visibility options on TikTok?The options are "Everyone," "Friends," and "Private".
Why should I enable comments?Comments encourage engagement, which is important for the reach of your video.
Can I still edit my video after uploading it?Yes, you can save your video as a draft and edit it later before publishing.
How do I share my video on other platforms?You can enable the automatic sharing option and choose on which platform you want to share your video.