The perfect hashtag strategy for TikTok

A well-thought-out hashtag strategy can make the difference between an invisible and a successful TikTok presence. Choosing the right hashtags allows you to target a larger audience with your content and significantly increase your reach. Here's how to select the best hashtags for your videos.

Main Insights

• Mix large and small hashtags to maximize reach.
• Use a variety of hashtags to avoid ending up in the algorithm's spam filter.
• Experiment with community hashtags and industry-specific topics for a broader reach.

Step-by-Step Guide to Selecting the Best Hashtags

Conduct Targeted Hashtag Research

To choose the right hashtags, it is advisable to first visit TikTok's Explore Page. There you can use the search bar to discover relevant hashtags for your content. For example, type "stocks" into the search bar and click "Search." Then switch to hashtags to get a list of hashtags starting with your search term.

Differentiate Between Large and Small Hashtags

When selecting hashtags, it is important to find a balance between large and small hashtags. Small hashtags with fewer views have smaller reach but less competition. On the other hand, large hashtags help you reach a broad audience. Analyze the number of views: A large hashtag could be something like "stocks" with 70 million views, while a small hashtag with about 150,000 views like "stock purchase" would also be beneficial.

Choose Strategic Hashtag Combinations

To optimize your reach, you should use a combination of three large and three small hashtags. Make sure the large hashtags have at least a million views, while the small hashtags should not be too small. A combination could look like: Use "stocks" (70 million), "stock tips" (over a million), and "stock news" (500,000) as large hashtags. For the smaller ones, choose "stock purchase" and perhaps "stock price."

Utilize Community Hashtags as Supplements

Adding a community hashtag can also be beneficial. These hashtags promote interaction with your community and contribute to brand building. For example, use a custom hashtag that is specific to your target audience. This can help position your videos in a special context.

Create a Variety of Keyword Combinations

A diverse mix of keywords is crucial. Create a list of six different hashtags for stocks and then mix them with finance or money topics. Such diversity ensures that you never use the same hashtags, which helps the algorithm not to flag you as spam. For example, you could use a combination like "stocks," "finance," and "money."

Make Regular Adjustments

It is advisable to regularly check and adjust your hashtag combinations. Using the same hashtags repeatedly can lead the algorithm to classify them as spam and limit your reach. Vary your combinations and make sure to mix different groups of hashtags.

Focus on Reach When Choosing Hashtags

The reach of your videos also depends on the hashtags. Ensure you have a large hashtag in your selection so you have the opportunity to appear in the list of popular videos. However, if you only use small hashtags, this could result in your videos not getting as much attention as desired.

Summary

Choosing the right hashtags is crucial for your TikTok videos to increase reach and engagement. By combining large and small hashtags correctly, and adjusting them regularly, you maximize your chances of being visible on the platform.