Buying followers - why it's not a good idea

You may be asked whether buying TikTok followers is a sensible strategy. There are many opinions on this topic, but the truth is often not obvious. Let's examine the various aspects of buying followers on TikTok to help you make an informed decision.

Main Takeaways

• Buying followers usually does not bring benefits and can be harmful to your profile.
• Often, you do not receive active followers interested in your content.
• The algorithm detects inactive or unsuitable followers and can negatively impact your reach.
• Invest your money better in organic growth or advertising.

Buying Followers: Why You Should Avoid It

The first and most important point to consider is that while buying TikTok followers is possible, it generally brings more disadvantages than advantages. There are numerous services that promise to offer you a certain number of followers for a small price. These followers are often inactive accounts or bots.

For example, if you have 1,000 followers and then buy 200 more followers for €10, you generally do not get real people who like or comment on your videos. Instead, they may be inactive accounts or those who have no interest in your content at all. The result is that your interaction rate remains low, negatively affecting the TikTok algorithm.

In addition, buying followers poses the risk of getting people who do not even speak your language or have no connection to your genre. This means that they may not understand or appreciate your content, reducing your engagement and reach. While numbers may be impressive, if no one interacts with your content, your profile remains unseen.

Another common method that many people use is buying "German followers." Here the temptation may be greater as you are actually promised to only receive followers from your country. However, this does not mean that these people are interested in your content or part of your target audience. You may end up with followers who are interested in cats while your content is intended for dog lovers.

The problem is not only that you have static numbers, but also that the algorithm monitors the behavior of your followers. For example, if you have bought 2,000 followers, the algorithm expects twice as many viewers to watch your videos. If that is not the case, the algorithm misinterprets it as your content not being appealing, further reducing your visibility.

Tips for Organic Growth on TikTok

If despite all setbacks and potential legal difficulties you do not want to rely on buying followers, there are some proven strategies that can help you grow organically on TikTok.

1. Create high-quality content: The most important aspect to gain followers is to regularly produce high-quality and engaging content. Be creative and authentic to reach your target audience.

1. Use the right hashtags: Use relevant hashtags to reach your target audience. Well-placed hashtags help the algorithm bring your content to the right viewers.

1. Interact with your community: Engage actively in the TikTok community by liking, commenting, and sharing other users' videos. This encourages interaction and can attract new followers.

1. Collaborate with other users: Look for other TikTok users in your niche and collaborate with them. This can contribute to increasing your reach and visibility.

1. Post regularly: Establish a regular posting schedule so your followers know when to expect new content. This increases the likelihood that they will regularly watch your content.

Summary

In summary, buying followers on TikTok brings more problems than solutions. Inactive followers, a potential negative impact on the algorithm, and the inability to produce authentic interactions are some of the reasons why you should avoid this strategy. Instead, invest time and resources in the organic growth of your community.