Finding a niche and authenticity in TikTok marketing

TikTok marketing has become a crucial factor for many brands and individuals. If you want to be successful on this platform, it is essential to take the right steps from the beginning.

Key Insights

1. Find your niche: Understand the existing niches on TikTok and which ones are underrepresented.
2. Be authentic: Presenting yourself genuinely will help you gain more followers in the long run and strengthen your brand.

Step-by-Step Guide

Finding a Niche

The first step to effective TikTok marketing is finding a niche. Before you even think about marketing, you need to be clear about your target audience and desired content. Consider in which niche you want to be active. This means you need to figure out which topics are already covered on TikTok and where there are untapped potentials.

For example, if you want to post about dancing, ask yourself if you are truly unique or just one of many. If the market for your niche is already saturated, it may be more difficult to build a following. It is important to consider what sets your niche apart from others and how you can position yourself there.

Make sure you also target specific audiences. Are there contents specifically geared towards older generations or certain professional groups? These considerations help strengthen your positioning and differentiate you from the competition.

Authenticity

The second step is to be authentic. At TikTok, it is crucial that you are genuine. Users on this platform value authenticity above all else. If you try to be someone else or present yourself in a role that doesn't fit you, it is unlikely to be well-received.

For example, if you are a banker who wants to sell flowers, it probably won't make much sense to take on that role unless you have a genuine background in landscaping. The same goes for all niches: Make sure you talk about what you truly have expertise in.

Authenticity should not only be visible in your content but also in your interaction with the community. Try to show yourself as you truly are, without artificial gloss or contrived behavior. In the long run, you will attract the right people who are interested in your authentic self.

Consistency and Honesty

Another important point to consider is consistency. Your content and what you represent should be consistent. If you suddenly come up with a completely different topic or portrayal, potential followers could be confused.

Be honest and show yourself as you truly are. Don't flaunt material possessions or pretend skills. Users are usually very perceptive and quickly notice when something isn't right. In the long run, it's better to build a loyal following who appreciate your content even when you're not showcasing high-quality accessories.

In the world of social media, quick successes are often not sustainable. If many followers follow you due to a trend video that has nothing to do with your main content, the likelihood of these followers staying loyal in the long term is low.

It is crucial that what you promote aligns with your actual lifestyle or expertise. So, for example, if you're selling a guide on how to gain 100 followers a day but you only have 200 yourself, it won't sit well.

Summary

The two main tips for successful marketing on TikTok are finding the right niche and emphasizing authenticity. By focusing your content on a clear niche and remaining genuine, you can build a sustainable following and strengthen your brand.